NUOPTIMA

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT NUOPTIMA

Revenue Focused SEO Agency

Many SEO companies struggle to produce income. We address that issue. As a results-driven SEO agency, we concentrate on strategies that will increase your revenue in the near future. Contact us for an audit, growth plan, and proposal.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

5% Pay Per Click

35% Search Engine Optimization (SEO)

5% Other Digital Marketing

5% Content Marketing Strategy

25% Website Copywriting

25% Blog & Article Writing

About the Team

OUR STORY

Since our inception in 2019, fueled by a $4M+ investment, we've rapidly evolved from launching a marketplace to establishing a premier marketing agency trusted by over 70 industry leaders. Our journey began with building a dynamic marketing team that garnered attention as one of Europe's fastest-growing platforms. Responding to investor requests, we transitioned into outsourcing our expertise and formally launched our agency in 2020, focusing on diverse sectors like FinTech and consumer goods. Today, our 25+ digital marketing experts are dedicated to fostering long-term, profitable growth for over 50 brands, emphasizing agility, ownership, ambition, transparency, and honesty. We strive to transform businesses’ clicks into sustainable revenue and lasting success.

Portfolio

MarketFinance Increases Organic Traffic by 250%

MarketFinance

At NUOPTIMA, we delivered extensive digital marketing and SEO solutions to Market Finance, a leading UK finance and invoicing lender. As the pandemic presented challenges, Market Finance recognized an opportunity for growth and collaborated with us to develop new financial products while adapting to changing consumer search behaviors and financial regulations. This partnership lasted almost two years, during which we navigated several waves of COVID-19 and varying financial environments. Our collaboration included several key initiatives: **SEO and Content Strategy**: We proactively forecasted demand for new financial products and created content ahead of time to match expected search traffic trends. Aware of the delays in seeing SEO results, we produced over 330,000 words across 132 articles, covering topics from timely COVID-19 updates to in-depth analyses of financial products. This strong content approach resulted in an impressive 250% increase in organic traffic for Market Finance. **Backlink Building**: We utilized Market Finance's robust PR capabilities while focusing on acquiring contextual backlinks from reputable business and finance websites, which are crucial for Google's ranking algorithms. This endeavor enhanced Market Finance's online authority, resulting in a 3.2x rise in referring domains. **Technical SEO**: During the transition of Market Finance's website and blog, we performed thorough SEO audits. These were summarized in a detailed 39-page report that provided actionable insights and strategies for Market Finance's development and content teams, complemented by strategic sessions to address any queries. We take pride in our capacity to adapt and innovate despite challenges, successfully driving significant digital growth and improving online visibility for our clients in the financial sector and beyond.

Cubux Scales 120x Organic Traffic in 14 Months

Cubux

At Nuoptima, we spearheaded the revitalization of Cubux, a personal finance budgeting mobile app that faced significant challenges after receiving a penalty from Google. The app's dependence on artificial backlinks resulted in a steep decline in both traffic and keyword rankings following a Google algorithm update. Our team was tasked with restoring and enhancing Cubux's online visibility, which led to the development of an extensive strategy. This plan included a detailed technical audit and an analysis of recent Google algorithm changes. We carefully reviewed Cubux's backlink profile, disavowing 55 harmful links that were contributing to the penalty and subsequent drop in rankings. Simultaneously, we recognized a chance for Cubux to aggressively target English-speaking markets, expanding its user base beyond primarily Russian users. Understanding the necessity of targeted visibility, we quickly created dedicated landing pages optimized for important search terms crucial for competing in competitive keyword areas. Content development was a key element of our approach, involving the creation of over 100,000 words through 316 articles that strategically targeted both transactional and informational keywords within the personal budgeting software sector. Without the option of backlink support, we directed our efforts toward establishing topical authority and engaging with the ideal consumer persona. Given that Cubux was mainly accessible to iPhone users, we expanded our keyword strategy to attract potential users, driving app traffic through engaging content and targeted ads. Our combined efforts resulted in an impressive turnaround: a 120-fold increase in organic traffic and an 18-fold rise in keyword rankings over 14 months. This remarkable transformation highlights Nuoptima's proficiency in SEO recovery and digital marketing strategy, demonstrating our capability to overcome challenges and deliver significant growth for our clients.

Quolum - Organic Traffic Jumps Up 3x In 4 Months

Quolum

At Nuoptima, we are proud to have collaborated with Quolum, a SaaS procurement platform, to address their issue of low web traffic despite having a strong website. Identifying their growth potential, we developed a strategy centered on SEO-optimized content and targeted keyword research, which led to a tripling of organic traffic within just four months. Our initiatives also resulted in a 168% increase in the number of organic keywords appearing on the first page and the acquisition of 938 relevant backlinks, greatly improving Quolum's online presence and domain authority. Our strategy involved creating engaging content and pinpointing high-intent keywords related to SaaS tool comparisons, essential for securing top positions on search engines. This not only enhanced Quolum's rankings but also drew a more focused audience to their platform. By crafting informative listicles and articles, we established Quolum as a reliable source for SaaS management information, which in turn boosted conversion rates. Additionally, our backlink strategy played a crucial role in building Quolum's credibility and trust in the competitive SaaS market. Acquiring links from authoritative sites not only improved their SEO but also reinforced their reliability to potential clients. In summary, our partnership with Quolum highlights Nuoptima's proficiency in implementing comprehensive SEO and content marketing strategies to elevate our clients' digital presence. With a continuous focus on optimization, especially regarding conversion rate enhancement, we aim to further increase traffic and lead generation for Quolum. Looking ahead, our dedication to achieving impactful results and fostering enduring client relationships remains central to our mission.

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