Nudge Studio is a boutique retention studio based in Toronto and a Klaviyo Platinum K:Partner (Advisor track). We create email and SMS marketing strategies for founder-led consumer brands and the celebrity DTC labels that share shelf space with them, such as Boy Smells, Little Saints, Matty's World, and Rainbo. We typically work with six to eight brands simultaneously, focusing exclusively on retention. **Client Focus:** We collaborate with founder-led DTC brands using Shopify and Shopify Plus, ranging from those generating over $100K in monthly revenue to established brands making over $1M per month. Our sectors include apparel and beauty, food and beverage, premium subscriptions, and home goods. **Our Deliverables:** We provide lifecycle architecture, including journey mapping, segmentation, and retention audits with revenue forecasts prior to launch. Our creative work aligns with the brand identity, producing email, SMS, pop-up, and landing page designs that reflect the brand rather than using generic templates. We also develop editorial copy and voice guidelines for brands that prioritize their messaging. On the technical side, we integrate Klaviyo at the API level, creating custom events and user properties, implementing server-side integrations, conducting A/B testing, and offering deliverability monitoring. **Notable Achievements:** - Rainbo saw a 53.9% increase in BFCM revenue year-over-year, with email/SMS contributing to 31% of total revenue. - Boy Smells achieved a 36% revenue share from email/SMS, emphasizing hero-product retention. - Matty's World experienced a 221% growth in their email list within 90 days after a no-discount brand relaunch. - Little Saints doubled their online business year-over-year after redesigning their subscription portal. **What Sets Us Apart:** As a boutique studio, we manage only six to eight projects at once, ensuring that a senior partner is involved with every account. We have no sales development representatives or junior turnover, leading to an average client relationship spanning 22 months and a 92% rate of retainer renewal. Our senior team responds within 24 hours. **Areas of Expertise:** We specialize in replatforming and migrating Klaviyo accounts from Mailchimp, ActiveCampaign, Drip, and older Klaviyo versions. Our email deliverability strategies (including DMARC/DKIM/SPF) achieve an average inbox placement rate of 98.6% across platforms like Gmail, Yahoo, Outlook, and Apple Mail. We also implement no-discount BFCM strategies and develop editorial brand voices for founder-led and celebrity DTC brands. **Studio Background:** Founded in 2021 by Leo Gubbins, Nudge Studio is a Klaviyo Platinum Partner and Shopify Partner located in Toronto, Canada.