Nothing

Nothing (NTHG) is an influencer marketing agency based in Paris, established in 2020 by Celian Ghelid. We connect brands and music labels with our network of over 500 carefully selected creators to implement viral, completely organic campaigns. Since our launch, Nothing has carried out more than 1,500 campaigns, generating over 5 billion organic views for clients such as Disney, Sony Music, Universal Music, Warner Music, L'Oreal, Xiaomi, Prime Video, Ticketmaster, and Deezer. Our operations focus on two areas: Brand Marketing (including product launches, brand awareness, and conversions) and Music Marketing (covering releases, artist breaks, and catalog activation through music.nthg.fr). Our methodology involves data-driven creator selection, an organic-first strategy, and transforming TikTok sounds and Instagram formats into widespread cultural events.