Vo Organic brand
Vo! is a brand specializing in organic products that are cosmically delicious. Our friends introduced us to food sourced from organic farms and encouraged us to help showcase how enjoyable healthy eating can be. A key challenge was to differentiate ourselves in a crowded market. After tasting the products, we were amazed by their incredible flavor. Our research indicated that people in Ukraine have a limited understanding of organic products, often viewing them as overpriced and unattractive. Additionally, there's a lack of trust in Ukrainian organic food producers. Thus, we aimed to redefine organic by minimizing the use of terms like harmony, innovation, naturalness, reliability, and health. The broader mission of our products is to enhance the health of both people and the planet, which has been a vital social objective for many years. We not only enjoy delicious foods but also promote sustainability. With these concepts in mind, we created the packaging for our brilliantly tasty cereals. We are honored to have won the Red Dot Design Award for brand design in 2021.