Northbound

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT NORTHBOUND

Brand strategy and expression studio

Northbound is a team of specialists in brand strategy and expression. We assist intricate, multi-feature companies in transforming into memorable brands. Our mission is to reveal the essence of an organization, bringing clarity, focus, and emotional strength to help it stand out in the market.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

30% Logo Design

About the Team

OUR STORY

Our core team at Story consists of 10 senior members. We operate under a hybrid and distributed model, which enables Northbound to adapt and create customized teams by leveraging a vast network of strategists, designers, and subject matter experts for each project.

TEAM PHOTOS

Portfolio

Microsoft: Strategy, Naming, Design for Ind. Sol

Microsoft

Services Day of Possibility Brand Compass – Positioning & Vision Naming Messaging & Tagline Identity Brand Expression Digital Guidelines and Toolkit Outcomes Swift embrace of the cohesive Industry Solutions narrative in internal and external communications, accompanied by an overwhelmingly positive reaction to the refreshed aesthetic that shapes the brand's creative expression.

HPE: Brand Strategy & Identity for HPE AI

HPE

**Challenge:** Address the misunderstanding that HPE is mainly a hardware company. Assist customers in effectively managing the entire AI process, from proof of concept (POC) to implementation. **Solution:** Shift the narrative to emphasize the potential accomplishments customers can achieve through AI. Redesign the HPE AI adoption journey map to more clearly express customer requirements. Develop overarching messages focused on outcomes, alongside targeted communications tailored for different audiences and industries. Create new messaging materials. **Result:** Transformed a complex, multi-faceted technical narrative into engaging messages that highlight benefits.

Dawn House: Defining a Category

Dawn House

Ergomotion is the leading global manufacturer of adjustable beds. With an innovative product ready to significantly impact the lives of millions, they sought an effective way to connect with the elderly and their families, presenting clear advantages beyond the typical functions of a bed. Northbound developed a brand positioning and identity called Dawn House to effectively compete in the markets of aging, wellness, sleep, and technology, positioning it as a standout among them.

6 more projects