
The Norm
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Overview
$25,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2015
Year Founded
ABOUT THE NORM
We design digital products that can be implemented
The Norm is a digital experience (DX) agency within Coherent Solutions, a global digital solutions engineering firm. Our team consists of over 30 experienced DX professionals who have spent the last decade collaborating with thousands of engineers, business analysts, and product managers around the world.
**What We Offer: Why Choose The Norm?**
- We deliver designs that are not only visually appealing but also feasible for implementation.
- We maintain a product-focused approach, integrating design as a fundamental aspect of the product rather than an afterthought.
- We take responsibility for achieving results, supported by the engineering strength of Coherent Solutions.
- Our design system, utilized by over 5,000 designers globally, has received nominations for UX awards.
- We have worked across various industries, including AI, healthcare, fitness, telecommunications, financial services, and more.
**Proven Success:**
- Cut QA time for SpoknAI by 50%.
- Increased app engagement for Planet Fitness.
- Developed the world’s fastest roof design tools for Roofle.
- Created a seamless omnichannel fitness experience for JRNY.
Interested in a design that adds business value? Let’s collaborate at create@thenorm.design.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$25,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2015
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Product UX Strategy
About the Team
OUR STORY
Our Narrative We are a group of experienced product and UX designers, strategists, and researchers who share a common belief: design must be functional, feasible, and impactful. Our designers work closely with cross-disciplinary teams, including engineers and product managers, allowing us to take responsibility for results rather than merely completing tasks. Whether it's conducting UX audits, designing MVPs, or creating comprehensive product experiences, we infuse each project with a blend of creativity, strategic understanding, and technical awareness.
TEAM PHOTOS



Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Average Hourly Rate
$50 - $99/hr
Locations
Headquarters
1600 Utica Ave S, Suite 120