Noise 13

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Overview

$50,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

ABOUT NOISE 13

Strategy, Branding and Design

Noise 13 creates powerful brand systems tailored for the food industry and companies that uphold BCorp values. With over 20 years of experience, we have collaborated with various clients within the food ecosystem, including CPG, food tech, restaurants, and biomaterials. Our services range from brand strategy and naming to designing distinctive identity systems and experiences, ensuring your brand stands out online, on store shelves, and in real life.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Brand Identity Design

15% Packaging Design

5% Graphic Design

35% Product UX Strategy

15% Web App UI Design

About the Team

OUR STORY

Established in 2000 in San Francisco, Noise 13 is a seasoned brand strategy and design agency with a rich history of collaborating with prominent technology companies such as Uber and Instacart, as well as a diverse range of startups and small to medium-sized businesses. While our experience spans numerous industries, our enduring passion lies in the food sector, working closely with brands that are dedicated to growth, innovation, craftsmanship, and community engagement. Reflecting this commitment, we are intentionally transitioning our expertise to concentrate on the food industry ecosystem, aligning ourselves with brands that uphold values consistent with B Corp principles. This strategic focus underscores our dedication to fostering meaningful brand narratives within the culinary world.

Portfolio

A Fork Full of Earth

Unknown

A Fork Full of Earth is an organic catering company located in Marin County, California. Since its inception in 2015, the company has been dedicated to creating fresh, seasonal menus for both significant events and casual get-togethers, collaborating closely with local farms and artisans. They approached Noise 13 to give their logo and website a modern update to better reflect the premium quality of their services. Our initial focus was on refreshing Fork Full's logo, where we streamlined the design and introduced a new, vibrant color scheme while preserving the original logo's key strengths and brand recognition. The updated logo resulted in a refined, understated mark that pays tribute to the company's heritage. For the website, we developed a sleek, timeless layout that is easy to navigate. Striking hero images showcase stunning food photography, and subtle animations add a touch of sophistication to the overall browsing experience. A rich color palette of greens, blues, and golds provides a solid foundation for the typography and enhances the clarity of the navigation. Additionally, we created a series of custom watercolor illustrations to infuse an organic, artistic element that brings the website to life. The outcome is a refreshed, inviting online experience for both web and mobile that highlights coastal California cuisine and honors the Fork Full legacy. We look forward to seeing what they offer next.

Mobiliti

Unknown

Mobiliti is a vehicle subscription service designed to provide drivers with options and flexibility. If you're not ready to buy or lease a vehicle, you can simply pay a single monthly fee and drive until you're ready to make a decision. The innovative founders of Mobiliti identified flaws in the traditional vehicle acquisition model and created a community-focused solution that could potentially rejuvenate the auto industry. Mobiliti caters to two distinct demographics with seemingly conflicting needs: a rising number of millennial drivers who are hesitant to commit to long-term vehicle ownership and car dealer partners aiming to attract new customers and boost sales. For the latter group, we had to address concerns that subscription services might undermine traditional leasing and purchasing. Our crucial insight was to frame subscriptions as a "step along the journey" to ownership, which can help draw a broader range of potential customers into dealerships. Introducing a Visionary Connector This perspective allowed us to imagine how Mobiliti would forge connections with dealers, customers, and between the two. We defined Mobiliti’s brand identity as a “visionary connector,” which we reflected through its identity, messaging, tone, and overall brand expression. We selected Futura font for its strong personality that captivates attention. Geometric patterns were incorporated into the logo and design elements to add texture and convey a sense of movement. The brand's overall aesthetic is both sophisticated and welcoming, making dealers and drivers feel as though they are part of something remarkable. The logo draws inspiration from Mobiliti's business model, which emphasizes flexibility, creativity, responsiveness, fluidity, and speed, symbolizing “Endless Possibilities!” for vehicle ownership.

Sysdig

SYSDIG

Sysdig, a company specializing in open-source monitoring and security for data containers, has swiftly transitioned from a startup to a recognized player with an expanding range of enterprise products. As they grew, they required a refreshed brand, an intuitive website, and an effective way to convey complex technical information to B2B clients, including developers, engineers, and C-suite executives. The Sysdig team turned to Noise 13 for our lifestyle expertise and valued our background in UX and digital strategy, which facilitated smooth collaboration with their development team. Our goal was to create a brand that strikes a balance between being intelligent and approachable, polished yet not overly slick. We emphasized the concept that Sysdig's technology is central to both container intelligence and essential business issues such as agility, reflecting their enthusiasm and distinctive technology. With a clear strategy established, we proceeded to develop a cohesive visual identity, which included iconography, a complete pattern library, and an illustration repository. To distinguish their brand colors from product alert colors, we crafted a limited but distinctive and expandable color palette. We also devised a system called "iconistrations," which are symbols that offer more complexity than icons yet are simpler than fully detailed illustrations, to serve as unique identifiers for marketing. All these components came together to create a modern website featuring a sophisticated but user-friendly navigation system and high interactivity. As Sysdig serves a diverse clientele, including Pixar, Comcast, and Cisco, it was crucial to set guidelines that would enable them to update their site and brand cohesively. Ultimately, we established a brand identity that aligns with Sysdig's current identity and aspirations for the future.

22 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$50,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$50,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

"Noise 13 delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Packaging Design

Graphic Design

Product UX Strategy

Web App UI Design

Industry Recognitions

Graphis Silver Award 2022: Mobile App Video

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Graphis Silver Award 2022: Illustration Series

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Locations

Headquarters

1225 4th Street #313

San Francisco, California, United States 94158

+14159571313

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