UX/UI Design and Website art direction
Jaeger-LeCoultre is among the most esteemed Swiss watch brands, and its digital presence must mirror the same level of artistry found in its watches. For over four years, No graphism® has served as a trusted external partner within their digital teams, collaborating closely on a near-weekly basis with the product, marketing, and design departments—a partnership that continues to this day. As the UX/UI Designer and Digital Art Director, their role encompasses all online touchpoints for the brand, including the official e-commerce site, web applications, and digital retail experiences. Their work is fundamental to the ongoing development of the brand's web design system, which involves building and refining UI components, creating design guidelines, and crafting dedicated pages for new product launches, collections, and seasonal promotions. Every deliverable adheres to the high standards set by Jaeger-LeCoultre, featuring pixel-perfect UI elements, well-structured guidelines, consistent naming conventions, and stringent quality control in collaboration with the web development team to ensure accurate implementation across all platforms, devices, and screen sizes. At the heart of every choice is the user experience, ensuring that each interaction is intuitive, elegant, and in line with the brand’s identity. The website has been honored with a Best of Swiss Web award, a prestigious digital accolade in Switzerland. After four years, the partnership remains strong, reflecting that a commitment to consistent quality, reliable delivery, and genuine investment in the brand's vision often speaks for itself.