NiceDay

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT NICEDAY

We build relationships betweeen humans and brands.

We are a versatile creative marketing studio dedicated to supporting food and beverage companies (both hospitality and consumer packaged goods) in developing, conveying, and engaging with purpose. Based in Charlotte, North Carolina, we create impactful brands, unforgettable experiences, and committed communities. Our approach is both strategic and visual, with the primary aim of fostering engaging communities. While we approach our work with a serious commitment, we maintain a lighthearted attitude about ourselves: we specialize in branding, design, photography, email marketing, social media, and more.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

45% Brand Identity Design

25% Packaging Design

20% Marketing Collateral Design

10% Graphic Design

40% Content Marketing Strategy

50% Social Media Marketing

10% Other Digital Marketing

About the Team

OUR STORY

NiceDay is a place and brand advisory firm dedicated to shaping how people experience spaces and how these spaces influence communities. They view "place" not merely as a physical location but as the sum of positioning, experience, and perception that determine its appeal and destination status. Specializing in real estate and hospitality, NiceDay offers strategic guidance to define a project's identity, target audience, and evolution, ensuring clarity and distinctiveness. Their services encompass crafting cohesive brand identities, consistent messaging, and visual systems, as well as ongoing brand expressions through social content, campaigns, and experiential events. With intentional PR and influencer strategies, NiceDay helps projects build cultural relevance and lasting momentum, transforming developments into places people genuinely love.

Portfolio

Wildly Rooted

OBJECTIVE // To establish a distinctive brand identity for a wellness company dedicated to producing clean, high-quality, and natural products that support overall health. BRANDING SOLUTION // Previously known as The Elderberry Syrup Lady, it was time for the brand to undergo a significant transformation. We initiated this by changing the name to better align with the brand's future ambitions of offering a broader range of products, leading to the creation of Wildly Rooted. After examining the market and competitors, we aimed for this brand to differentiate itself and emerge as a leader in the industry. Extensive research guided us to develop a lively, energetic brand that mirrors the owner’s vibrant personality. PACKAGING SOLUTION // During our numerous strategic sessions, we observed that all competitors adhered to a traditional 'apothecary' aesthetic. While we appreciated this style, we recognized a unique opportunity to diverge and create something truly distinct. This insight led to the design of packaging that is playful, bold, colorful, and in full alignment with the brand identity. We consistently applied this strategy across all other deliverables and continue to support the brand as it moves towards its mission of offering high-quality products without fillers or preservatives. SOCIAL MEDIA AND CONTENT CREATION // Social media serves as a crucial platform for brands to forge emotional connections with their audiences. For Wildly Rooted, we focused on generating valuable content—including graphics, short videos, and professional images—centered around specific strategic themes like education. This approach helps to strengthen the Wildly Rooted community through ongoing engagement. SERVICES // Brand Strategy, Art Direction, Comprehensive Brand Identity System, Packaging, Web Design, Web Development, Photoshoot Styling, Content Creation, Social Media.

Rookie Wellness

Unknown

OBJECTIVE // To develop a brand identity system for a wellness company dedicated to eliminating wellness intimidation for all women. BRANDING SOLUTION // We were tasked with helping Rookie realize their vision of making wellness more accessible for women. After extensive research and exploration, we crafted a modern, feminine, and youthful brand that features a sans serif font with the perfect blend of personality and edge. Once the branding was established, we proceeded to design packaging for their complete range of supplements. PACKAGING SOLUTION // Our goal was to create packaging so visually appealing that women would want to showcase it in their homes. To achieve this, we incorporated ample negative space, allowing the color palette and typography to stand out, resulting in packaging that feels light, contemporary, and elegantly designed. SERVICES // Art Direction, Brand Strategy, Brand Identity, Collateral Design, Content Creation, Packaging, Website Design, Social Media, Photoshoot Styling. https://www.nicedayahead.com/rookie

L'Ostrica

Unknown

OBJECTIVE // To establish a brand identity for an upscale meal delivery service that offers a restaurant-like experience at home, with a focus on seasonal offerings. SOLUTION // "L’Ostrica," which means oyster in Italian, draws inspiration from the ocean. We incorporated a deep navy color as the foundation of the brand, complemented by warmer secondary shades such as beige and goldenrod to evoke feelings of comfort and relaxation. The culinary creations of L’Ostrica are indulgent, visually appealing, and nourishing for the spirit. To reflect this aspect of the brand, we opted for a typographic design that is both sophisticated and friendly. SERVICES // Art Direction, Brand Strategy, Brand Identity, Collateral Design, Content Creation, Packaging.

4 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"NiceDay delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Brand Identity Design

Packaging Design

Marketing Collateral Design

Graphic Design

Content Marketing Strategy

Social Media Marketing

Other Digital Marketing

Industry Recognitions

Bevnet NiceDay

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Locations

Headquarters

2500 Dunavant St. Suite A

Charlotte, North Carolina, United States 28203

+17043875889

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