At NewForm, we revolutionize advertising by treating it as a science rather than a mere creative brief, recognizing that today’s dynamic algorithms continually reprice attention. Unlike traditional models focused on static hero ads, our integrated team of producers, editors, strategists, and software engineers developed a creative intelligence system designed to operate within clients’ organizations, enabling continuous testing, measurement, and improvement. With platforms like Advantage+ and Performance Max controlling ad delivery, creative content remains the primary lever to influence outcomes. We emphasize structured learning and diverse creative formats to outperform through smarter insights, embodying the future of performance marketing. Founded by visionary leaders with backgrounds ranging from advanced mathematics and AI product development to entrepreneurial ventures, NewForm is dedicated to building