New Kind
For New Kind
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Overview
$100,000+
Min Project Size
10 - 49
Employees
2009
Year Founded
ABOUT NEW KIND
Brand and Market Strategy for B2B Tech
New Kind is a consultancy focused on brand strategy and marketing, specializing in B2B technology, SaaS, and open source solutions. They create brands that motivate, stand out in the market, and grow.
Languages Spoken
English
HIGHLIGHTS
$100,000+
Min Project Size
10 - 49
Employees
2009
Year Founded
Services
Focus
Industries
Clients
Services Provided
33% Brand Identity Design
33% Go-to-Market Strategy
20% Digital Strategy
14% Content Marketing Strategy
About the Team
OUR STORY
New Kind is a dedicated team of experts specializing in strategy, positioning, messaging, and visual identity for technology brands, with a particular focus on SaaS and open source sectors. Based in Raleigh, North Carolina—a prominent tech hub known as the City of Oaks—they embrace the principles of open source such as collaboration and shared purpose to craft more human-centered technology brands. The founders played pivotal roles at Red Hat, a global leader in open source software, where they witnessed firsthand the power of openness beyond just software development. Applying these values, New Kind fosters sustainable brand growth and cultures inspired by open source methods. Their company culture values catalyzing change, guiding with humility, and being active community participants, all while
Projects & Clients
Project Size & Rate
Minimum Project Size
$100,000+
Locations
Headquarters
One Glenwood Avenue
Raleigh, North Carolina, United States 27603