Reimagining the online experience for this Akasaka
ANA InterContinental Tokyo
There are many hotel websites, but only a few stand out. When the ANA InterContinental reached out to us after reading our blog on crafting effective hotel websites, we recognized an exciting opportunity to create one that would make an impact. The client provided a detailed list of requirements, which we further refined through discussions and email exchanges. This streamlined our Discovery phase, allowing us to jump straight into the design process.
Initially, we focused on the site structure, which we developed over two weeks through in-person meetings with project teams and key stakeholders. Once the structure was finalized, we created 18 distinct wireframe templates for PCs, tablets, and smartphones. We produced two sets of wireframes: one for Japanese and another for English, Chinese, and Korean. The website was structured to offer a comprehensive Japanese site, a mostly finished English version, and a simplified version in Chinese and Korean. We implemented a dynamic menu system that adjusts navigation and UI elements according to the selected language. Additionally, we integrated a continuous booking widget in the footer that can be either docked or expanded, providing easy one-click access to room and restaurant bookings, as well as Club InterContinental information, across all devices.
For the mobile header, we prioritized essential elements, giving users quick access to the homepage, website search, location details (featuring an embedded Google map designed to match the brand), and language options. With more than half of current visitors using smartphones, we meticulously examined all aspects of the mobile experience to ensure we delivered a high-quality, user-friendly experience across all devices.