Project with The HISTORY Channel
A Hub for the Inquisitive
In September 2021, the HISTORY Channel launched its official TikTok account. Aiming to enhance their visibility and increase their follower count right from the start, they reached out to NeoReach for support. We facilitated connections with a variety of influencers who produced engaging, high-quality content for the campaign, which significantly accelerated the growth of the brand’s account.
Remarkable Reach and Interaction
Within just a few weeks of the campaign's initiation, the seven videos achieved over 12 million views, reaching a total audience of more than 21 million. In terms of fast execution, quality video production, diverse audience engagement, and overall post-performance, the Curiosity campaign for HISTORY stands out as one of the most successful TikTok efforts organized by NeoReach in recent years.
Varied Content and Creators
Featuring influencers ranging from food-loving grandmothers and hurricane chasers to eccentric intellectuals and Paralympic athletes, the varied content lineup showcases what HISTORY represents—a welcoming platform for everyone, where the material is as captivating as it is diverse. Notably, the creators put substantial effort and speed into their videos, which have outperformed their non-branded content.
Result
The HISTORY Channel made a bold entry into TikTok, introducing its new brand image as a destination for the curious. With NeoReach’s assistance, they highlighted the wide-ranging appeal of HISTORY by featuring a diverse array of creators and their unique interests. TikTok content for @HISTORY exceeded expectations, and the brand's account quickly grew to over 50,000 followers shortly after its launch.