Nativa

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

ABOUT NATIVA

A Multicultural Communications Agency

Nativa is a communications agency specializing in multicultural marketing targeted at the Hispanic community. We offer digital communication services, online advertising, and the creation of culturally relevant content. Our main office is situated in downtown Columbus, Ohio, with an additional location in central Phoenix, Arizona.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided+13 Services

9% Search Engine Optimization (SEO)

12% Content Marketing Strategy

7% Email Marketing & Automation

10% Social Media Marketing

7% Influencer Marketing

4% Conversion Rate Optimization (CRO)

5% Marketing Analytics & Reporting

4% Account-Based Marketing (ABM)

About the Team

OUR STORY

Nativa is a Columbus, Ohio-based agency specializing in connecting hard-to-reach and diverse audiences through culturally relevant content and data-driven strategies. Since 2008, Nativa has empowered organizations like the CDC, HHS, American Red Cross, and Planned Parenthood by delivering strategic creativity and insightful storytelling that fosters authentic engagement. With additional offices in Phoenix, Arizona, they combine local insights and nationwide reach to amplify brand impact effectively. Nativa's expertise lies in multicultural engagement and in-depth research, enabling measurable results and lasting connections. Trusted by top-tier clients and boasting a 98.7% success rate, Nativa’s commitment to inclusivity, professionalism, and innovation positions them as a leader in strategic marketing for governmental, nonprofit, and corporate sectors.

Portfolio

American Red Cross

Unknown

**Challenge**: The project aimed to tackle the notable gap between the number of blood donors and those in need, especially within the Latino community. Although Latinos represent a large segment of Arizona's population, under 1% of Red Cross blood donors are Latino. Additionally, 57% of Latinos possess type O blood, which is in high demand for trauma cases. Nativa spearheaded initiatives to create partnerships between the American Red Cross and Hispanic organizations and sports teams to facilitate blood donation drives. They also conducted focus groups to gather feedback from the Hispanic community, ensuring their strategies were tailored to meet their needs and preferences. **Approach**: Nativa adopted a proactive strategy, utilizing personal connections and strategic email outreach to forge partnerships between the ARC and sports teams. They conducted over 20 meetings focused on relationship-building and exploring collaborative opportunities, resulting in the ARC planning more than 10 blood drives in collaboration with 45 teams. The partnership with Phoenix Rising FC, which offered two free tickets to blood donors during a month-long campaign, produced notable outcomes by providing an appealing incentive for participation. **Results**: Nativa's proactive approach successfully engaged prominent Hispanic organizations and sports teams, such as the Houston Dynamo, Phoenix Rising, and Prospanica, effectively advancing the ARC's mission. Through its partnership with Phoenix Rising FC, Nativa's blood drive campaign achieved 75% of its goal, received media attention, and distributed over 420 tickets to donors, including community leaders like Adrian Fontes. Nativa's focus groups, which included 61 organizations, provided essential insights into the attitudes of Hispanic Americans toward blood donation, informing the ARC's outreach strategies. These results affirm Nativa's approach and emphasize the potential for meaningful collaborations to assist the ARC's mission.

Arizona State University

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Challenge Nativa, a long-standing partner of Arizona State University (ASU), was assigned the crucial task of raising awareness among prospective students for the newly established digital high school under ASU's guidance. ASU Prep Digital was strategically significant for the university as it was intended to serve as a key pathway to full-time enrollment. Since this was the program's first attempt, lead generation would be the primary metric for return on investment (ROI). The analysis would specifically focus on the cost per lead from different advertising platforms such as Facebook, Google, and Instagram to optimize the campaign budget. Nativa's strategy for the project involved daily optimization of ad campaigns based on their performance to ensure the most efficient use of advertising funds. Crafting effective message copy and visuals was essential. Nativa developed landing pages tailored to attract specific audiences, and digital ads targeted users on Facebook, Google, and Instagram, both domestically and in regions with a significant presence of ASU alumni. Additionally, Customer Relationship Management (CRM) software was implemented to manage incoming leads and track their progress in the sales funnel. As a result, the ASU Prep Digital pipeline experienced considerable growth from the outset of the campaign, generating over 2,000 leads in a brief time frame. Nativa successfully tracked the performance of all ads using methods like tracking pixels, achieving a reduction in costs by over 75% for this globally recognized institution.

CDC

Unknown

**Challenge** The Nativa team was tasked with establishing Spanish-language Facebook and Twitter pages (Facebook en Español) aimed at the Hispanic demographic for the Centers for Disease Control and Prevention (CDC). The CDC's objectives for this initiative included expanding their online presence among Hispanics, enhancing interaction with this community, and positioning themselves as a reputable source of credible, science-based health information for all Hispanics in the U.S. **Approach** Nativa collaborated closely with the CDC's social media team to craft straightforward and impactful messages in Spanish, focusing on three key themes: health promotion, prevention, and safety. Their long-term plan involved creating a 12-month content calendar for the Hispanic social media platforms. This calendar was underpinned by thorough online analysis to gauge Hispanic conversations around various health topics, allowing the team to identify the most pertinent and frequently discussed subjects. Using these insights, Nativa devised several engaging promotions, such as the successful Health Super Stars campaign. **Results** Thanks to Nativa’s strategic approach, ongoing research efforts, and adaptation of emerging trends, the CDC experienced remarkable growth in Hispanic engagement and follower numbers on their social media pages. Within six months of launching the campaign, engagement levels on both Facebook and Twitter saw a significant increase.

21 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Nativa delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Search Engine Optimization (SEO)

Content Marketing Strategy

Email Marketing & Automation

Social Media Marketing

Influencer Marketing

Conversion Rate Optimization (CRO)

Marketing Analytics & Reporting

Account-Based Marketing (ABM)

Affiliate Marketing Program Management

Video Marketing Strategy

Podcast Marketing & Production

Marketing Funnel Development

Performance Marketing

Digital Strategy

Mobile & App Marketing

Pay Per Click

Ecommerce Marketing

Blockchain Marketing

SMS Marketing

Demand Generation Marketing

Other Digital Marketing

Industry Recognitions

Locations

Headquarters

1275 Kinnear Rd

Columbus, Ohio, United States 43212

+16145003441

Headquarters

3428 N. 15th Ave United States 85015

United States 85015

+16145003441

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Nativa

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Overview

A Multicultural Communications Agency

Services

Focus

Industries

Clients