Based in Srinagar, Kashmir, I am a UI/UX designer and no-code developer with over four years of experience collaborating with agencies and startups across the US, Europe, and the Middle East. My journey into design began unexpectedly, driven by a desire to improve the usability of websites and apps I found confusing. Today, my focus is on addressing conversion challenges—understanding user behavior to enhance engagement beyond mere aesthetics. I also engage a community of over 3,600 subscribers through two weekly newsletters sharing design insights, which sharpens my own thinking. Mentoring aspiring designers is a passion, celebrating their early successes as much as client achievements. Proficient with tools like Figma, Framer, Wordpress, and Adobe suites, I deliver solutions that blend creativity with functionality.