MSL
For MSL
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Overview
50 - 249
Employees
2009
Year Founded
ABOUT MSL
Influence. Impact.
MSL is a unified network comprising various components. Together, we form a formidable presence in our industry, serving our clients and making a difference in the world. Our agency has been shaped through mergers and acquisitions; our operations are ever-evolving yet consistently interconnected. We embody fearlessness, insight, passion, creativity, dynamism, and accountability. Our capability to create influence and achieve meaningful results distinguishes us from others — it's how we fulfill our clients' expectations.
Languages Spoken
EnglishAfrikaansXhosaZulu
HIGHLIGHTS
50 - 249
Employees
2009
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Advertising Services
50% Marketing Services
About the Team
OUR STORY
MSL South Africa, led by MD Gavin Etheridge with over 20 years in strategic PR and communications, excels in advancing the communications industry through innovative analytics, creative storytelling, and strategic influencer marketing. Gavin’s expertise encompasses impactful PR campaigns, reputation management, and crisis communications, having spearheaded significant initiatives for renowned brands like Old Mutual, TikTok, and Amazon, including pioneering launches such as Africa’s first machine-learning Unit Trust NMRQL. The agency, part of the global MSL network spanning 40 countries and integrated within Publicis Groupe, leverages its extensive reach to deliver sophisticated, award-winning campaigns across diverse markets. This global affiliation provides clients with unparalleled access to strategic, creative, and media resources, positioning MSL South Africa as a leader in communications and public relations.
Locations
Headquarters
50 Harrington Street
Cape Town, Western Cape, South Africa 7925
Headquarters
Silver Stream Business Park, 10 Muswell Road, Bryanston 2191
Bryanston, South Africa 2191