Motto®

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Overview

$100,000+

Min Project Size

10 - 49

Employees

2005

Year Founded

ABOUT MOTTO®

Ideas Worth Rallying Around®

Motto® is a global strategic branding agency that partners with technology and innovation companies during crucial growth phases. With locations in New York, London, Berlin, and Dallas, the agency is renowned for developing Ideas Worth Rallying Around®, which translates ambition and cultural momentum into compelling brands that resonate with audiences. Their impressive client roster includes Microsoft, Google, Disney, Andela, Goodnotes, Prolific, Ivo, and Klaviyo. Motto has received accolades from the Webby Awards and Thinkers50, and is noted for the co-founders' bestselling book Rare Breed, their leadership column in Fast Company, and the annual Future of Brand Report, which is highly valued by executives at Nike, Amazon, Samsung, Starbucks, and Perplexity. Our Services: Recognitions:

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$100,000+

Min Project Size

10 - 49

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

75% Brand Identity Design

25% Graphic Design

About the Team

OUR STORY

The Motto team at Our Story consists of experienced strategists, designers, and brand experts from across the globe. We focus on defining categories, introducing new innovations, and revitalizing brands during critical phases of growth and transition. With extensive expertise in technology and culturally-driven markets, we collaborate closely with leadership teams to create brands that are prepared for the future.

TEAM PHOTOS

Portfolio

Andela

**Overview** Established in 2014, Andela is a worldwide platform that connects businesses with pre-screened remote engineers from emerging markets. Numerous prominent companies utilize Andela to expand their engineering teams. With a presence across six continents, Andela is supported by investors like Generation Investment Management, Chan Zuckerberg Initiative, Spark Capital, and Google Ventures. The organization provides a talented pool of remote workers to address the labor shortage in the tech sector and promotes diversity as a key competitive advantage. Andela recognized the need for significant transformative changes. Motto engaged in one-on-one discussions with stakeholders to discern their goals and gather insights on industry trends, business aims, and branding challenges. We united the executive team to envision a new future and redefined the company's purpose and vision. Subsequently, we developed and refined a business and brand strategy to enhance Andela’s vision of an innovative platform that improves the hiring experience for talent, companies, and recruiters across various fields. As part of our collaboration, Motto defined the brand's direction, established a purpose-driven brand strategy, crafted the tone of voice and messaging, and revamped the visual identity system to elevate Andela’s profile. Shortly after the rebranding, Andela secured a $200 million Series E funding round, achieving a valuation of $1.5 billion and attaining "Unicorn" status. **Our Services:** - Company Immersion - 1:1 Stakeholder Interviews - Culture Analysis - Strategy Workshops - Purpose & Vision Definition - Audience Messaging - Brand Strategy - Key Statements - Verbal Identity - Visual Identity - Art Direction - Animation/Motion - Brand Style Guide **Full Case Study** [https://wearemotto.com/portfolio/andela/]

Soundrise

Soundrise is a coalition of mission-driven podcasts and a new framework for creators. Developed by Market Enginuity, a leader in public media sponsorship sales, it represents prominent stations across the nation with acclaimed programs such as The Moth, Snap Judgment, Reveal, This American Life, and collaborations with TED Talks Daily, Religion of Sports, and Night Vale Presents. The podcast industry is evolving, with networks quickly consolidating, often undermining creators' independence. Independent creators find it increasingly challenging to compete, as original thinkers are often exploited, marginalized, and silenced instead of having their stories nurtured, shared, and expanded. This issue prompted Market Enginuity to engage Motto®, leading to the creation of Soundrise.

Hello Alice

**Overview** Hello Alice is an AI platform designed to support ambitious individuals from underserved groups, including women, people of color, LGBTQ+ entrepreneurs, military-affiliated individuals, and those with disabilities, by providing access to funding, mentorship, and pathways to success. In collaboration with Verizon, Hello Alice launched the #BusinessForAll initiative, a nationwide campaign featuring entrepreneurs and celebrities such as Gwyneth Paltrow. To drive ambitious growth targets and articulate the brand's true essence, Hello Alice engaged Motto for a comprehensive rebranding initiative. This rebranding included Motto's signature workshops, the development of a new visual identity, brand archetype, brand strategy, narrative, messaging, web application, illustrations, a branded Mastercard, and a complete visual brand system, all aimed at ensuring the future success of this pioneering women-led organization. **Scope of Work** → Company Immersion → One-on-One Stakeholder Interviews → Cultural Analysis → Strategy Workshops → Defining Purpose & Vision → Audience Messaging → Brand Strategy → Key Statements → Verbal Identity → Visual Identity → Art Direction → Animation/Motion → Brand Style Guide **Full Case Study** [https://wearemotto.com/portfolio/hello-alice/](https://wearemotto.com/portfolio/hello-alice/)

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