Most Likely To

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT MOST LIKELY TO

We are here to make change.

We established Most Likely To in 2017 with the goal of working with clients who have a positive influence on society and contribute to a more sustainable future. Our growing roster of loyal clients and accolades speaks to the impact we are making. Explore our portfolio, client testimonials, and industry awards to see our work in action. While our eco-friendly marketing approach may lead to fewer Super Bowl commercials, it fills us with daily purpose and optimism, which is invaluable. Change is beneficial for everyone.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

25% Brand Refresh & Rebranding

14% Broadcast Video

11% Motion Graphics & Visual Effects

10% Social Media Marketing

9% Digital Strategy

4% Influencer Marketing

3% Other Digital Marketing

17% Media Planning & Budget Allocation

About the Team

OUR STORY

Most Likely To was founded out of a desire to align marketing expertise with values that promote positive societal and environmental impact. Departing from profit-first practices, the agency partners with clients committed to sustainability and community engagement, utilizing strategic creativity to inspire behavioral change beyond traditional advertising. Their notable campaigns include promoting reusable products in San Francisco, increasing diverse visitation to the Presidio National Park, and encouraging clean energy adoption. By focusing on culturally relevant messaging and deep community involvement, Most Likely To has achieved significant success, earning numerous awards and recognition. Their team consists of top talent dedicated to meaningful work, collectively striving to activate local communities and foster optimism for a sustainable future.

Portfolio

REUSE

San Francisco Environment Department

Most Likely To is the primary creative agency for SF Environment, arguably the leading government environmental agency in the nation. Throughout the year, multiple campaigns are developed based on the city's key priorities, which include promoting climate awareness, energy conservation, and recycling. For this campaign, our goal was to persuade residents to move away from single-use products, especially plastic bags, and opt for reusable options instead. Research in social science indicates that the urge to conform is a strong incentive. Therefore, our creative approach was to transform “reuse” into a trendy fashion brand. Our campaign boldly asserts that “Disposable is never a good look.” We established a brand called REUSE and brought it to life through an advertising campaign showcasing beautifully photographed San Franciscans using reusable items. We engaged the local community by setting up fashion photography pop-ups around the city to encourage user-generated social content and supplemented our efforts with PR to enhance visibility.

Campaign to End Ageism

San Francisco Human Services Agency

The San Francisco Reframing Aging Campaign is a partnership among city agencies dedicated to serving the older adult community. This group sought a comprehensive marketing initiative to raise awareness about ageism and challenge negative stereotypes associated with aging. Through our research and engagement with individuals impacted by ageism, we recognized that, similar to any form of discrimination, ageism diminishes the self-esteem of those affected. Consequently, we aimed to highlight the humanity of our subjects by focusing on their eyes—often referred to as the "windows to the soul," which do not visibly age. The resulting images, featuring the lively eyes of older adults superimposed on the faces of younger individuals, provide a striking visual counterpoint to notions of youthful energy. A series of five advertisements was displayed in various outdoor locations throughout the city, alongside an active social media campaign. Visitors to EndAgeism.com learned that the older adults portrayed in the images are real San Francisco residents who challenge aging stereotypes and remain engaged in their communities. The website, built following ADA guidelines, also offered information and resources related to the topic, as well as a shareable personal pledge to combat ageism, which has garnered nearly four thousand shares as of January 2020. For more information, visit https://endageism.com/.

Presidio National Park

Presidio Trust

In 2023, the Presidio Trust launched an initiative aimed at increasing awareness and interest in the park among local Bay Area residents, especially those who had never visited and historically have been underrepresented in national parks. The goal was to foster a sense of belonging and fulfill their mission of providing national park experiences for everyone. Over several months, we collaborated with community partners, leaders, an outdoor equity consultant, and park stakeholders to develop a campaign that challenged outdated views and highlighted the park's vibrancy and the diversity of our communities. The creative approach focused on showcasing the contributions of our diverse visitors to the park experience, rather than solely emphasizing the park's benefits. This comprehensive, 360-degree media campaign ensured that we effectively reached our target audiences and maximized our limited advertising budget. Collaborations with local media figures and influencers helped expand our reach and enhance authenticity.

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