Elevating Samsung Galaxy as a Gaming Powerhouse
Samsung collaborated with our agency to establish the Samsung Galaxy as a top-tier mobile gaming device by launching co-branded initiatives during significant cultural events. Starting in the third quarter of 2024 and extending into 2025, we implemented multi-city gaming activations at major events such as San Diego Comic-Con, PAX West, Orlando Megacon, San Francisco Fan Expo, New York Comic Con, and Los Angeles Comic Con—hotspots where gaming culture meets technology enthusiasts. Our goal was to enhance brand awareness, boost event attendance, and connect the Samsung Galaxy with key mobile gamers across various titles including Zenless Zone Zero, Game of Thrones Legends, PUBG Mobile, and Call of Duty Mobile. To effectively engage gamers nationwide, we aimed for a seamless blend of digital outreach and in-person interaction. Through a geo-targeted social media strategy on TikTok and Twitter, we reached gamers in real time, surrounding each event with content geared towards their preferred titles. We developed fully co-branded booth experiences featuring exclusive Galaxy gaming merchandise, drawing in thousands of attendees. Recently, we leveraged the excitement around Super Bowl LIX with a New York #GalaxyExperience, combining football-themed PUBG content with real-time audience engagement. The results were impressive: over 200,000 visitors at each event, more than 14 million content views per activation, and over 8% click-through rates on paid social campaigns. Beyond just increasing foot traffic, we established a scalable framework that is designed to evolve through 2025.