The Modern World

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Overview

$10,000+

Min Project Size

2 - 9

Employees

2017

Year Founded

ABOUT THE MODERN WORLD

Make brands mean more.

The Modern World is a branding agency focused on developing brands for small and medium-sized enterprises in the health and wellness, sports and recreation, music, and hospitality sectors. Our services include brand strategy and design, employing a distinctive approach that rethinks the creative process we engage in with our clients. This method is faster than conventional agency techniques while maintaining high quality. It fosters collaboration without consuming excessive time and mental resources, and effectively addresses the key challenges that guide each business toward realizing its vision. Our projects typically result in growth—whether financial, by creating appealing content that draws in the right customers; through establishing a culture that attracts top talent; by increasing market share with exceptional industry positioning; or by achieving all these objectives together. We frequently help clients save significantly on ineffective marketing efforts that lack substance and fail to resonate with their audience by crafting meaningful brands.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Brand Identity Design

10% Graphic Design

8% Marketing Collateral Design

7% Corporate Stationery Design

5% Packaging Design

35% Print Design

15% Out of Home Design

About the Team

OUR STORY

Warrington Brand Studio collaborates with founders of growing consumer lifestyle brands, focusing on building authentic brands from within by igniting purpose, shaping culture, and crafting unique brand experiences. Frustrated by traditional agency methods marked by lengthy processes and disengagement, the studio reinvented its approach after introspection and hiring external consultants. This led to a lean, collaborative process inspired by tech product development, emphasizing purpose-driven, iterative creation. Their goal is to empower founders by producing distinct brands that command market recognition, foster deeper connections, and drive growth—not just appealing aesthetics. Committed to impactful work, the studio supports DKMS, the UK’s largest stem cell donor register, reflecting their dedication to meaningful partnerships that make a real difference beyond branding.

Portfolio

Rebrand of Donatello Restaurant & Pizzeria

Donatello Restaurant & Pizzeria

THE CHALLENGE In today’s world, family restaurants are a rarity, and few can compare to this one. Donatello has become a local icon in Warrington, a cherished institution on Orford Lane with a reputation that matches its 20 years of service. While many competitors have come and gone, Donatello has remained a staple since 1996. In 2022, the Donatello family expanded by launching Don Quattro, a fast-food option that upholds the quality that customers expect from the brand. As Don Quattro gained popularity, a minor renovation at Donatello offered the perfect chance to refresh the parent brand, enhancing one of the town’s culinary gems and reinforcing the significance of its heritage. THE SOLUTION The goal for both restaurants was to showcase a unique character that outshines large chain competitors. At Don Quattro, this involved a playful mix of humor and self-assurance, while every character embodies various traits. For Donatello, embracing a wholesome image was essential, positioning it as the elder statesman of the family where the only thing more significant than the family itself is the concept of family. The typography, colors, and messaging are designed to establish a connection between the two restaurants, ensuring that the apple hasn’t fallen far from the tree. Nonetheless, Donatello remains the family favorite—a go-to venue for special occasions and celebrations where the kitchen anticipates regular customers' orders even before they arrive. The blend of sophisticated gold foil and tactile materials combines with friendly illustrations to enhance the unique dining experience. Ultimately, the formula is simple: great food shared in good company warms our hearts.

Rebrand of global music platform NDC

NDC Group

THE CHALLENGE The concept emerged when a group of experienced DJs, dissatisfied with the existing house and disco music available for their audience, brainstormed to create a new type of radio station. Drawing inspiration from the days of pirate radio but with a contemporary twist suitable for the original ravers who are now somewhat older, NDC (Northern Dance Collective) Radio was launched on New Year’s Eve 2017. Over the next eight years, the platform gained momentum, attracting musical talent and listeners from across the globe. However, after establishing everything on their own, including the visual branding, they faced a pivotal moment; they needed to appeal to a discerning demographic of music lovers while staying authentic to their roots and steering clear of mimicking large mainstream labels (yes, we mean you, Defected). Additionally, they had expanded beyond just a radio station to include two events companies operating in the UK, Europe, and the US, with ambitions for further growth of the NDC brand in the future. THE SOLUTION The new identity centers around a distinctive, iconic symbol. It consists of a simplified version of the letters N, D, and C, inverted to symbolize unity, reflecting how dance music brings people together. A primary goal for establishing a recognizable brand was to create a symbol that could eventually stand alone and be instantly associated with NDC. Merchandise is a vital revenue source, so it was crucial that the branding would be effective on clothing and resonate with fans. As a digital-first identity, the color palette is purposely bold and vibrant. Mainly existing online, this strategy allowed for a daring use of color without compromising its effectiveness across various print materials.

Brand creation and naming for Don Quattro pizzaria

Don Quattro

THE CHALLENGE During the COVID pandemic, many restaurants resorted to takeaway and delivery to survive, and Warrington's renowned Donatello was no exception, sharing its two decades of expertly crafted Italian cuisine with diners across the area. As restrictions lifted and demand stayed strong, Donatello’s reputation continued to flourish. It was time for a successor to take the Don’s place. THE SOLUTION It became evident that the dining experiences offered in the restaurant and the fast-casual takeaway would appeal to different groups of people. Therefore, it was decided early on to establish a new name to distinguish the two offerings while also exposing both to new customer bases. Don Quattro pays homage to the original restaurant, utilizing its reputation and referring to the four siblings through whom the legacy has been passed down. The new brand builds on the allure and mythos of Donatello. With striking graphics and clever copy, we infused humor and satire into the now cliché traditions, creating a brand identity where, much like reality, the Don's esteemed reputation is already well-known. Though the crown may weigh heavy, the successor is poised and ready to step up.

7 more projects