More iconic: Shure
Over a span of more than 15 years, MiresBall has designed hundreds of packaging solutions for Shure, an iconic global leader in the audio industry. MiresBall has collaborated with Shure, a company known for its beloved consumer and professional audio products, to enhance brand strategy, visual identity, and packaging effectiveness. As Shure frequently introduces innovative products to the market, MiresBall has aided in clarifying product lines, conveying a sense of premium quality, launching new items, and updating established favorites.
For wired microphones, a comprehensive planning initiative for three product tiers has created a standardized packaging language that gives each line a distinctive identity. In the realm of wireless microphones, a global redesign led to 64 new packages featuring 147 product variations, showcasing distinct regional designs that share key visuals. This year-long project required meticulous management and involved 75 revisions, ensuring the timely and successful launch of the products. The packaging for listening products highlights various benefits, catering uniquely to both audiophiles and younger consumers. Additionally, limited edition packages commemorate Shure's iconic microphones and significant milestones in the brand's rich history.
“MiresBall sets the standard for what a creative partner should be, and in my view, no one else comes close!” – Peter Herr, Senior Manager, Shure.