Mirage

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT MIRAGE

Strategy, creative and transformation agency

Mirage is a creative agency based in Berlin, Germany, that operates independently and is strategically focused. We specialize in branding, brand strategy, design innovation, visual communication, and business transformation. We collaborate with startups, established companies, and global brands to turn ambitious ideas into iconic, relevant, and high-performing brand experiences that engage audiences and drive measurable growth. Our team blends strategic insight, creative excellence, and timeless design to develop authentic, unique, and future-ready brands that succeed in a rapidly changing environment. Our goal is to create impactful brand experiences that reshape the relationship between endurance, impact, and resonance. With a forward-thinking approach, we equip our clients for the future by providing creative solutions that foster growth. Our services include Advertising, AI, Art Direction, Automated Workflows, Brand Activation, Brand Governance, Brand Identity, Brand Naming, Brand Positioning, Brand Strategy, Business Strategy, Campaigns, Communications, Consulting, Content, Design Systems, Digital Services, Graphic Design, Illustration, Marketing, Packaging, Visual Language, Web, and Workshops.

Languages Spoken

EnglishRussianGermanItalianDutch

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Graphic Design

30% Brand Identity Design

40% Product UX Strategy

10% Print Design

About the Team

OUR STORY

Our narrative at Mirage revolves around a group of strategists, designers, and innovative thinkers who are united by a strong commitment to clarity, craftsmanship, and meaningful advancement. Driven by curiosity and a worldwide outlook, we navigate the crossroads of business strategy, culture, and design, transforming intricate challenges into straightforward and engaging branding solutions. Our team's diverse expertise and backgrounds enable us to adopt a comprehensive approach while executing with precision, characterized by focus, trust, and purpose.

Portfolio

Mövenpick Hotels and Resorts

Mövenpick

Mirage was tasked with developing a comprehensive campaign aimed at enhancing brand awareness and consideration for Mövenpick in its primary markets in Europe and North Africa, while also solidifying the brand's premium image. Our goal was to effectively connect the messaging between food and beverage (F&B) and hotel services, positioning the F&B experience as a unique advantage over Mövenpick’s competitors. The challenge was to craft an emotional, human-centered campaign that clearly and authentically highlights the brand’s two core pillars. Our mission was to situate Mövenpick at the crossroads of transformation, connection, and creativity, where food culture fosters human relationships.

Branding for AI startup Scentific

Scentific

Utilizing exclusive AI that mimics the human olfactory system, Berlin-based Scentific offers an innovative and integrated approach to fragrance creation. In an industry steeped in tradition, Scentific injects precision into passion, structure into art, and scientific insight into scent development. Emerging from the fusion of scent history and technological advancement, Scentific transcends mere engineering or artistry; it focuses on interpreting intention, converting emotion into molecules, and crafting olfactory compositions that embody elegance and effectiveness. Scentific’s purpose is not to innovate for the sake of novelty, but to purposefully elevate the fragrance and flavor sector, honoring the spirit of perfumery while envisioning its future through intelligent molecular design. Whether fine-tuning an established fragrance or developing the next signature scent, Scentific presents a new dialect for fragrance—one expressed through code, chemistry, and creativity. In a world where the flavor and fragrance industry clings to its roots and questions AI's role, we opted to create an identity system that enhances rather than replaces the human element. We developed an identity where science and craft converge—technology serves as the subtle architect, while humanity embodies the passionate spirit. The experience we created is dynamic: it evolves, surprises, and resonates with rhythm. This identity is vibrant, blurring the lines between algorithm and artistry, as well as reason and intuition. More than just a brand, it is a philosophy—an invitation to embrace the notion that innovation can be alive, intelligence can evoke emotion, and even in an era dominated by AI, there remains a soulful inspiration. This is the future of scent: strategic, scalable, and sophisticated.

Rouvia

Unknown

Brand naming, identity development, visual style, and different online and offline interactions for the Berlin-based startup. For more details, visit our website at thisismirage.com.

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