Minor Vices
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Overview
2 - 9
Employees
ABOUT MINOR VICES
All-in. Always.
Minor Vices is a design studio based in New York City, established with the aim of collaborating with outstanding brands and teams. Our agile team is dedicated to tackling challenges with the same enthusiasm we bring to craftsmanship and aesthetics. In terms of research, we have led global design research initiatives across North America, Asia, and Europe, partnering with clients to create methodologies that utilize various generative and evaluative research techniques. In our strategy work, we collaborate closely with you to devise creative solutions for both known and unknown challenges, aligning market insights with consumer needs and business objectives to uncover unique opportunities. Our design experience spans 20 years, during which we have developed and delivered products and services worldwide, with experience design at the heart of our approach and philosophy.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
Services
Focus
Industries
Clients
Services Provided
40% Product UX Strategy
40% UX Research & Usability Testing
20% Wireframing & Prototyping
60% Market Research & Competitive Intelligence
40% Go-to-Market Strategy
About the Team
OUR STORY
We are a dynamic collective of proactive professionals deeply committed to both problem definition and the finesse of craft and style. Our leadership takes a hands-on approach, personally overseeing each project from start to finish and aligning fully with your business objectives. Emphasizing collaboration, we partner closely with clients to deliver creative solutions for both familiar and emerging challenges, flexibly scaling our teams as your needs grow. Our iterative methodology involves visualizing complex issues and testing frequently using a diverse set of prototyping tools, ensuring tailored and practical outcomes for every project. This personalized, engaged process reflects our dedication to achieving impactful and stylish results.
