Mightybytes

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1998

Year Founded

ABOUT MIGHTYBYTES

We help great organizations create greater impact.

Mightybytes assists organizations driven by a mission in overcoming challenges, enhancing their capabilities, and increasing their impact. Our experienced digital agency is relied upon by clients to achieve significant business results and measurable outcomes. We specialize in serving social enterprises, nonprofits, associations, Certified B Corps, ethical companies, and other purpose-oriented organizations, ranging from straightforward campaigns to enduring, mutually beneficial partnerships. Since 2011, Mightybytes has been a Certified B Corp and became an Illinois Benefit Corporation in 2013. We are dedicated to harnessing the power of business for a positive social impact. We understand that selecting the right agency is an important process, so we promise to be upfront with you. We will never attempt to sell you something unnecessary, and if we aren't the best fit for your project, we'll inform you and recommend another option. Transparency will guide us at every step of our partnership.

Tech Stack

WordPress

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1998

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Custom Web Application Development

14% UX Research & Usability Testing

7% UX Audit & Heuristic Evaluation

8% Interaction Design

5% Landing Page Design

13% Search Engine Optimization (SEO)

12% Conversion Rate Optimization (CRO)

8% Other Digital Marketing

About the Team

OUR STORY

Our Journey: We are Mightybytes, a Certified B Corporation located in Chicago, established in 1998. Our skilled team, consisting of strategists, developers, designers, and educators, collaborates with purpose-driven organizations to create digital systems that are accessible, sustainable, and ethical. We turn ineffective tools into tangible results, empower clients to enhance their capabilities, and assist organizations such as National Geographic Learning and B Lab in making a meaningful difference while promoting web sustainability, accessibility, and effective governance.

TEAM PHOTOS

Portfolio

DePaul University - Online visibility and conversions

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Since 2016, Mightybytes has assisted DePaul University in enhancing its extensive digital presence, which includes 100 websites, numerous social media profiles, and a complicated online advertising strategy. Our collaboration with DePaul’s team has centered on several key objectives: boosting qualified leads from organic traffic, enhancing website user experience, suggesting design, UX, and content modifications to increase conversions, and offering strategic guidance for digital marketing. Our primary focus has been on improving DePaul’s online visibility. This encompasses conducting SEO audits, research, and reporting, along with providing advice on optimizing online advertising to align with SEO efforts. We regularly monitor and report on nearly 400 keywords across six DePaul websites. Additionally, we've consulted on content strategy to improve search visibility and produced optimized landing content for testing. We track conversions and make recommendations on content and design to elevate these rates. Furthermore, we've delivered UX services to enhance user experience and conversion rates on DePaul’s college sites. This involved conducting multiple user testing sessions, analyzing user traffic, defining user journeys, and pinpointing areas for performance enhancement. As a result of our collaboration, many targeted keywords have seen up to an 80% improvement in search engine rankings. The university has adopted numerous UX recommendations from us, leading to increased conversion rates across all their sites.

Alliance for the Great Lakes - increasing donations and email signups

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Since 2016, Mightybytes has collaborated with the Alliance for the Great Lakes (AGL). Our partnership began with a website redesign, as the Alliance was relying on multiple systems to manage their online communications and site. The existing design was outdated, navigation was difficult, and problems with information architecture made it hard for visitors to find what they were looking for. This situation resulted in fewer donations, reduced advocacy efforts, and lost volunteer recruitment opportunities. To address these challenges, AGL sought Mightybytes' assistance. Through user research and a comprehensive content strategy, we helped AGL effectively motivate supporters to protect the world's largest freshwater resource. Central to this initiative was the establishment of content types and messaging designed to inspire conservationists and advocates for the Great Lakes. By enhancing user engagement, the Alliance has been able to foster community involvement and increase donations, volunteerism, and advocacy efforts. Since the launch, we have continued to collaborate with the Alliance to implement feature enhancements, optimize SEO, and explore lead generation strategies. We also developed and set up reporting on user behavior and conversions, along with making various other improvements over time. The aim of our efforts has been to boost email signups, donations, volunteer registrations, and advocacy actions. In 2019, Mightybytes led a design sprint with AGL to improve their Adopt-a-Beach program. The platform used for this program had various bugs and compatibility issues, creating challenges for both administrators and volunteers. We agreed that a design sprint would be the most effective approach. Working closely with the AGL team, we conceptualized, drafted, implemented, and tested a new management tool to address their main concerns, all within a week. This experience not only allowed them to rethink the software's functionality but also offered a fresh perspective on how to greatly enhance the overall program.

National Association of Boards of Pharmacy (NABP) - Annual digital marketing strategy.

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Mightybytes has partnered with NABP for nearly four years to enhance their website and digital marketing efforts. Our collaboration began in 2016 with a redesign of the website, after which we consistently iterated on its functionality and made ongoing improvements. The site features several tools we've designed, such as a Drug Disposal Locator to help users find safe places to discard unused medications. Additionally, we created a blog to support their content strategy, improved the FAQ section, and tested new landing pages for products. Over the years, we have assisted NABP’s digital marketing initiatives by providing ongoing strategy, planning, and prioritization. We collaborate with NABP’s marketing team on SEO, content strategy, user experience enhancements, and conversion rate optimization. We have also developed user profiles and mapped the conversion journeys for their members and customers to give NABP a better understanding of their target audience. Furthermore, we provide regular reports that track website traffic sources and conversion rates. Recently, we launched Safe.Pharmacy for NABP, a new consumer-oriented website built with WordPress Gutenberg that meets AA accessibility standards. We've enhanced the functionality of two key search features by improving methods for combining, filtering, and displaying data from various sources. We are currently excited to be planning another new and improved organizational website with NABP that is set to launch in 2020.

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