Uproad Growth Stack
In 2019, Mighty Digital and Kapsch teamed up to create a spin-off company named Uproad. Uproad aims to provide advanced mobile tolling applications tailored for the US consumer market (B2C). Utilizing GPS location tracking, the app enhances user experience by calculating toll prices, sending toll alerts, and facilitating payments for routes across the US. Additionally, Uproad benefits toll authorities by managing customer relationships, reducing transaction costs (leakage), and offering increased transparency and improved customer support. Mighty Digital acts as the primary growth agency within a complex multi-vendor and multi-component framework that handles the intricate data involved with the product. The tolling industry is notably complex and fragmented, with distinct business rules for each toll authority. Uproad has successfully integrated with various toll authorities nationwide to accommodate these specific rules, logic, and processes for transactions and validations. From the beginning, we were fortunate to develop a comprehensive growth stack, resulting in a robust data platform we take pride in. Here’s what we've established: Stack includes mParticle, Amplitude, Braze, Braze Currents, Fivetran, DBT, Redash, and Google BigQuery.