Method + Mode
For Method + Mode
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Overview
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2017
Year Founded
ABOUT METHOD + MODE
Bespoke Insights for Brand Growth
Method + Mode bridges the gap between business requirements, consumer expectations, and current trends to provide impactful insights that drive brand growth. In simpler terms, we adopt a business-focused perspective in our consumer research and analysis, producing exclusive information that aligns with your brand strategy.
Languages Spoken
English
HIGHLIGHTS
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2017
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
31% Analytics Services
19% Branding Services
About the Team
OUR STORY
Method + Mode is a woman-owned market research firm founded by Rachel Swanson, who brings over two decades of expertise in delivering comprehensive primary research and strategic insights across multiple industries. Specializing in qualitative, quantitative, and mixed methods, Rachel excels at transforming data—from customer satisfaction surveys to concept testing—into compelling brand narratives. Before establishing Method + Mode, she held senior brand strategy roles at Condé Nast and developed foundational analytic skills at leading agencies. Since 2018, the company’s insights have supported both emerging startups and prominent global brands in sectors like beauty, wellness, tech, and media. Recognized by the City of New York and active in professional communities, Method + Mode engages continuously in thought leadership through podcasts and speaking events.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Average Hourly Rate
$50 - $99/hr
Locations
Headquarters
72-36 112th St.
Forest Hills, New York, United States 11375