Method + Mode is a woman-owned market research firm founded by Rachel Swanson, who brings over two decades of expertise in delivering comprehensive primary research and strategic insights across multiple industries. Specializing in qualitative, quantitative, and mixed methods, Rachel excels at transforming data—from customer satisfaction surveys to concept testing—into compelling brand narratives. Before establishing Method + Mode, she held senior brand strategy roles at Condé Nast and developed foundational analytic skills at leading agencies. Since 2018, the company’s insights have supported both emerging startups and prominent global brands in sectors like beauty, wellness, tech, and media. Recognized by the City of New York and active in professional communities, Method + Mode engages continuously in thought leadership through podcasts and speaking events.