Chicago Architecture Center Website Redesign
Chicago Architecture Center
The Chicago Architecture Center (CAC) has been facing a significant issue with awareness. Although they are popular for their architectural boat cruises and the Open House Chicago festival, most locals and visitors are unaware that CAC features a physical space with captivating exhibitions, offers numerous programs, events, and camps for both children and adults, conducts a variety of daily walking tours, and provides an abundance of online educational materials. To address the need for a complete overhaul of their digital presence, Mess implemented a new strategy focused on highlighting current events while ensuring easy access to free educational content. We fundamentally redesigned the user interface for their city tours, providing various options to help users find tours, times, and dates that suit their preferences. Additionally, we created a more comprehensive landing page for the boat tours that captures organic search traffic and directs users to explore all their other offerings and resources.