Digital HUB Agency for L’Oréal brands
L’Oréal aimed to maintain consistent quality in its digital and social media content for its six major brands (L’Oréal Paris, Maybelline New York, Garnier, NYX Professional Makeup, Mixa, and Essie) throughout the Adria-Balkan region. This area includes five distinct markets, each with unique characteristics, necessitating a tailored approach. The client also encountered challenges such as language differences, dispersed teams, varying working methods among different agencies, and inconsistent content quality. To address these issues, they needed to create a more streamlined process. Mediacor was selected as the central HUB agency responsible for producing, developing, and managing social media content and community engagement, while coordinating all other stakeholders to meet the objectives for the assigned brands. We also established, organized, and optimized communication and briefing processes for all brands with the product managers, market managers, and digital agencies assigned to specific markets. This resulted in enhanced productivity across both client and agency departments. As a HUB agency with over five years of experience, we developed approximately 1,500 monthly content plans, created various types of content, narratives, and visuals, carried out activations, store openings, and sales initiatives. We successfully introduced several new product lines and connected with brand audiences across five countries. Moreover, we launched one of the largest regional makeup competitions, the Face Awards, which remained unparalleled for four consecutive years.