MediaComp is a media planning and buying agency located in Houston, TX, and has been operating since 1973. Over the past few decades, the company has procured advertising across various platforms including TV, radio, cable, direct mail, print, outdoor, and digital in the U.S., Canada, and Puerto Rico. What distinguishes MediaComp from a one-size-fits-all approach in ad placement is its unique software that leverages Nielsen and Arbitron ratings alongside client consumer data. The efficiency of our software enables us to assess and integrate market specifics while preserving the integrity of our client's profile. MediaComp's analysis of media audiences based on multiple demographics, socioeconomic factors, and product usage helps our clients achieve an average of 20% more “targeted consumers” for every media dollar spent. Our areas of expertise include media buying, media planning, media auditing, and media research.