Terrano Systems
Terrano Systems focuses on developing communication technologies for cyclists, allowing customers to explore new routes, share information, and enhance their safety while riding in various conditions. However, the company’s marketing strategy was vague and lacked inspiration. Even after five years on the market, they had not built a strong community of digitally engaged consumers who were interested in their products. The main issue was that Terrano's core values were not communicated clearly; their website was difficult to navigate and ineffective at converting visitors into customers, they lacked effective remarketing strategies on platforms like Facebook, and their Google Analytics setup was not aligned with their business objectives. To address these challenges, Mayple provided a risk-free digital marketing management solution, along with access to experienced marketing experts who achieved tangible results. This collaboration allowed Terrano to innovate a new product, create a new video, and redesign their website. As a result, Terrano experienced significant growth, including a 50% increase in website traffic with the same advertising spend, a 200% surge in sales, and a remarkable 320% ROI within just four months.