Matchbook

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

ABOUT MATCHBOOK

Focused on your mission and your success

Matchbook is a comprehensive marketing agency located in Indianapolis, featuring specialists in strategy, design, digital media, communications, and community outreach. We offer our clients innovative marketing solutions and creative ideas informed by a deep awareness of their surroundings. Our expertise lies in addressing unique marketing challenges, uncovering hidden opportunities, connecting objectives, and presenting a distinctive perspective. We focus on delivering goal-oriented results that break away from traditional approaches, ensuring our clients stand out in their markets. Our approach simplifies complex tasks, ultimately yielding a high return on investment. The real value we provide is not just in our capabilities to create written, visual, or digital content, but in our proficiency to interpret, understand, implement, and accomplish our clients' goals.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Graphic Design

30% Out of Home Design

20% Print Design

About the Team

OUR STORY

Our company specializes in empowering contemporary brands by delivering insight-driven strategies and distinctive creative expressions. We focus on purposeful design and clear communication, helping clients articulate their offerings succinctly without unnecessary elaboration. Offering a range of services including brand strategy, creative development, web design, advertising, and communications, we strive to earn and sustain audience attention through clarity and intentionality. Our approach ensures that brands stand out effectively in the market by combining strategic insight with creative execution.

Portfolio

NASCAR / Rev Racing / Drive for Diversity: Supporting diverse talent in racing.

Unknown

Rev Racing, a NASCAR-backed team linked to the Drive for Diversity Driver Development and Pit Crew Program, offers exceptional opportunities for marginalized communities in NASCAR. This initiative focuses on recruiting female and minority drivers and pit crew members globally. Through this program, selected participants can join Rev Racing, a professional team that competes in various NASCAR series like the U.S. Legend Car Series and the NASCAR Whelen All-American. When Rev Racing partnered with Matchbook, their primary goal was to refresh their brand and enhance their appeal to potential recruits. This initial collaboration evolved into a comprehensive marketing partnership, with Matchbook handling all aspects of public relations, partnerships, and marketing for Rev Racing. The mission of Rev Racing and the Drive for Diversity resonated strongly with Matchbook as a well-aligned partner. By providing opportunities for underrepresented individuals in racing, Matchbook saw a chance to engage in an exciting field while supporting a meaningful cause aimed at broadening prospects for female and minority drivers and pit crew members. When Matchbook began its partnership with Rev Racing and the Drive for Diversity in 2010, we engaged in discussions to assess their existing brand and clarify their immediate and long-term goals. Through collaborative efforts, we established that a modern and edgy brand image would be ideal for enhancing their relevance. We worked on a dual branding approach for both the Drive for Diversity program and Rev Racing, applying a cohesive vision across their materials to draw in new recruits and sponsors. The strength of the refreshed brands quickly became obvious, prompting Rev Racing to adopt a strategic marketing strategy through continued collaboration with Matchbook. Since 2010, our involvement with the brand has expanded significantly. We manage branding for Rev Racing and the Drive for Diversity and produce collateral for both, as well as NASCAR and all related athletes and affiliates. Our ongoing partnership encompasses design, social media, event management, public relations, website development, reputation management, and any other marketing needs. Matchbook is also responsible for all sponsor and partner initiatives for Rev Racing, which includes sourcing new sponsors and exploring growth opportunities with existing partners. Our trackside support has proven crucial, offering media assistance before, during, and after events, managing live social media, and coordinating event logistics. We provide media training for drivers, set up coverage for race locations, and facilitate interviews during events. Our peak collaboration occurs annually during the NASCAR Driver for Diversity Driver Development and Pit Crew program combines, a critical event for recruiting and evaluating future drivers. Matchbook manages the planning and outreach, connects local partners, and promotes the event, which has attracted media attention from outlets like ESPN and NBC Sports. The partnership has significantly elevated the visibility of Rev Racing and the Drive for Diversity Driver Development and Pit Crew Program, enhancing their brand presence in media and public awareness. Implementing consistent brand standards across all extensions has created a more unified experience for audiences interacting with them, while marketing initiatives have strengthened their capacity to pursue new partnerships. Since our collaboration began, we've achieved remarkable growth in digital engagement, experiencing a year-over-year increase of 75-95% in social media interaction and a 25% rise in web traffic. Additionally, we have fostered robust business relationships for corporate partners, achieving a 100% retention rate over the last three years. With 75-100 applicants for the combine each year, the program continuously advances its mission for enhanced diversity within the sport. We are proud to support this successful team and initiative in amplifying their message and objectives.

ISMA: Indiana State Medical Association: Taking on the opioid epidemic in Indiana.

Unknown

**Overview** The Indiana State Medical Association (ISMA), the largest physician organization in the state and a nonprofit entity, has long been committed to addressing opioid abuse and managing opioid use disorders in Indiana. The association offers legal and educational materials to physicians regarding the prescription of controlled substances, including opioids. The opioid crisis has become a significant public health issue nationwide, and in Indiana, the mortality rate related to opioid use has reportedly doubled every three years, based on data from both the U.S. Census and the National Center for Health Statistics. Site Strategics partnered with Matchbook to support ISMA's mission to combat this pressing issue in Indiana. **Mission** In 2018, Indiana enacted a law mandating that all state-licensed healthcare providers applying for or renewing their controlled substance registrations must complete two hours of continuing medical education (CME) focused on opioid prescribing and abuse. This requirement became effective on July 1, 2019, with a deadline of October 31 for healthcare providers to complete the necessary training in order to renew their Controlled Substances Registration (CSR) for the subsequent two years. Not meeting this requirement would restrict their ability to prescribe medications despite their ability to practice medicine. To assist practitioners in fulfilling this compliance, ISMA developed a free mobile application called "ISMA Online," providing convenient access to education on opioid issues. The app's primary goal was to help mitigate the opioid crisis in Indiana by continually educating licensed healthcare providers. The courses offered through the app qualified for CME credits, and completion of these courses automatically reported credits to the Indiana Public Licensing Agency, ensuring prescribers met their CSR renewal obligations. **Process** Given the extensive geographical distribution of Indiana's licensed healthcare practitioners, ISMA recognized the need for a multi-faceted marketing strategy. The Site Strategics and Matchbook team implemented an integrated approach, which included comprehensive marketing techniques, both paid and organic social campaigns, printed materials, email marketing, specific landing pages, and public relations tools. The campaign commenced with thorough research and strategy development to create a foundation for our creative, social, and digital initiatives. We evaluated ISMA's messaging, brand identity, audience demographics, and physician behaviors to effectively target specific groups. Our team produced creative assets that communicated the imperative of downloading the app and registering for courses, utilizing ISMA's marketing channels. Collaborating with various medical organizations, hospitals, practices, and universities throughout Indiana, we created and distributed toolkits containing ISMA Online information, such as brochures, posters, email templates, and handouts in locations frequently used by physicians. The campaign also featured landing pages and email campaigns designed to inform doctors about the mandate’s requirements and simplify the process of completing the necessary courses. The email campaign targeted thousands of members of the medical association with tailored monthly messages and consistent calls to action, maintaining high open rates and driving traffic to the landing pages to encourage app downloads. **Results** Despite the complexity of the campaign, our team achieved significant results in both communications and app downloads. The paid digital campaign garnered over 11.4 million impressions and 58,111 clicks for ISMA. Our organic outreach involved drafting and posting over a hundred pieces of content on Facebook, LinkedIn, and Twitter throughout the partnership. The public relations efforts yielded notable success, securing more than 15 media features across state outlets within four months, including coverage by the respected business outlet Inside Indiana Business, local public broadcasting stations, and other local news sources. Consistency in messaging was maintained across all marketing and PR efforts, ensuring a unified approach. ISMA aimed to facilitate compliance with the new state mandate for medical professionals, and our team aided in achieving this by generating 3,953 downloads of the Online App between April and July. By the end of the campaign, nearly 10,000 licensed healthcare professionals had registered for and engaged with ISMA's opioid education courses, with 7,960 completing the training. Our agency takes pride in collaborating with mission-driven partners, and our work with ISMA highlights our capabilities as a full-service marketing agency. Whether for individual web design projects or comprehensive campaigns, we are eager to help you achieve your business objectives and generate impactful results together.

Learn More Indiana (LMI): Building an educational web presence.

Unknown

### Purposeful Development For everyone, including students, parents, educators, and adult learners, selecting the right educational path can be challenging. There are numerous obstacles to navigate and resources to consider, all while determining the ultimate goal of their education. The Indiana Commission for Higher Education (ICHE) recognized these challenges and sought assistance from Matchbook to address this need. ### Mission As the primary public advocate for continuing education in the state, the Indiana Commission for Higher Education continuously aims to improve how it communicates with both current and prospective students. ICHE wanted to enhance the Learn More Indiana (LMI) website, making it more user-friendly and navigable. The LMI site is designed to present educational options based on user input and to offer resources for anyone interested in learning opportunities in Indiana. Matchbook values the potential benefits of such a resource for learners and, after engaging in discussions with ICHE, was prepared to proceed with the project. ### Process The project required extensive collaboration between the teams at ICHE and Matchbook, given its large scale. To maintain a clear focus, we conducted several web audits and summarized the findings into a proposed digital strategy. Initial audits and surveys indicated that the existing website was perceived as complicated to navigate, with information dispersed throughout. To address this, Matchbook suggested consolidating much of the content to streamline the site and enhance user satisfaction, effectively halving the number of pages. We analyzed the site's most visited sections and their user presentations. Research showed that content around careers, colleges, and costs were particularly popular, guiding our strategy to elevate these pages while prioritizing mobile responsiveness. We aimed for simplicity by merging many low-content pages, which also improved the site’s search engine optimization. This backend enhancement made the site more accessible via search engines and more user-friendly once located. The Learn More Indiana website is designed to be relevant for students and parents at all education levels. To cater to such a diverse audience, we ensured that calls to action were both concise and effective in terms of design and content. Considering ease of maintenance, Matchbook implemented code to automate calls to action on each page, enhancing manageability and consistency with the site's updated design. Reaching all stakeholders also necessitated appropriate reading levels. We evaluated the readability of each page and made necessary adjustments based on the target audience; while educator pages could maintain a higher reading level, others required simplification for optimal effectiveness. Design enhancements, including flip cards and accordion elements, were subtly integrated to embody the brand better. Color coding was utilized throughout the site to create clear paths for various audiences and to further emphasize calls to action. ### Results Matchbook not only delivered a more streamlined website for users but also improved the maintenance process. We equipped the site with user-friendly interface features that facilitate cross-team updates as information evolves. The data entry process was optimized, allowing ICHE to manage all updates from one location. Customized logic now lets users input their information, directly linking them to state government contacts for assistance. For those seeking financial aid for college, Matchbook incorporated additional logic to guide users to relevant scholarships based on their interests and profiles. Since its launch, the revamped Learn More Indiana site has consistently attracted approximately 40% more page views each year, with a 20% decrease in bounce rate. Additionally, there has been a 45% increase in new users monthly, year-over-year, since the launch. The project's extensive logic and broad target audience placed the ICHE Learn More Indiana initiative among Matchbook's most significant web projects to date. We take pride in our strategic approach that ultimately led to its success, making the site easier to navigate and maintain.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Matchbook delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Brand Identity Design

Graphic Design

Out of Home Design

Print Design

Locations

Headquarters

1317 N Pennsylvania St

Indianapolis, Indiana, United States 46202

Headquarters

1132 Kieswetter Rd United States 43528

United States 43528

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