Branding for the LoveYourBrain Foundation
Explore the complete case study here: https://wearemasv.com/portfolio/loveyourbrain/. Since 2013, MASV has been offering creative services to Love Your Brain, a nonprofit established by brothers Kevin and Adam Pearce after Kevin's life-altering traumatic brain injury during his preparation for the 2010 Winter Olympics. The organization aims to create community, encourage resilience, and promote the significance of valuing one’s brain. MASV joined Love Your Brain in its early stages, providing creative direction and design services that led to the establishment of a strong, recognizable brand that includes a main brand, sub-brands, and various branding elements. Over the years, MASV has continued to support Love Your Brain through a variety of design and marketing efforts, including the development of promotional materials, fundraising campaigns, annual reports, website management, and product design and sourcing. Given the serious nature of brain injuries, MASV has carefully crafted the Love Your Brain brand to portray a friendly and approachable image, centered on themes of hope, healing, and self-love. This thoughtful branding strategy enhances the organization’s visibility and fosters discussions about an often-overlooked injury impacting millions globally.