Grand Comfort Plumbing, Heating & Air Conditioning
Grand Comfort Plumbing & HVAC
Due to the high demand for HVAC and plumbing services, there is significant competition in this sector. Our client, Grand Comfort, chose to engage MarketKing for comprehensive marketing services. The initial challenge was that the client had no existing website, marketing strategy, or social media presence, requiring us to build everything from the ground up. We conducted research to identify the company's top services and emphasize its strengths while analyzing the findings.
What the client expected from us included a corporate website with CRM integration and call tracking, SEO optimization, PPC marketing campaigns, an email marketing strategy, and a review and organic marketing strategy.
As we commenced the project, we performed thorough research and created a corporate website with SEO enhancements. We then selected communication channels for advertising campaigns, which we launched on Google, Bing, and Facebook. Another phase focused on email marketing, where we implemented automated campaigns. Since we were working locally, we also prioritized managing customer reviews and organic marketing, which helped us acquire over 350 new reviews across various platforms. Additionally, we focused on customer loyalty, successfully gaining more than 400 new clients through membership programs and coupon marketing. This comprehensive approach led to significant growth, with the headcount expanding from 1 technician to 12 and a notable increase in customers.
In terms of results, we achieved an astonishing 800% increase in qualified leads, generating an additional $1.5M in annual profit due to our strategies. The sales closing rate improved to 45%, driven by our cross-marketing tools, and the cost per lead was reduced by half. Moreover, customer lifetime value increased by 500% through new cross-selling offers.