We assist businesses, ranging from ambitious startups to large corporations, in utilizing automation and data in a privacy-conscious manner to enhance their marketing strategies, achieve sustainable growth, and demonstrate the impact of marketing on both revenue and profits. Our offerings include solutions in data engineering and marketing analytics, such as: 1/ advanced analytics and modeling, including customer lifetime value modeling, segmentation, forecasting, attribution modeling, uplift measurement, and automated marketing mix modeling; 2/ automated marketing reporting; 3/ creating a marketing data warehouse that integrates data from Google Analytics, marketing platforms, CRM, ERP, and other sources, thereby establishing a single source of truth for marketing. Additionally, we support the activation of insights from these models across various marketing platforms and CRM/CDP tools to enhance your marketing ROI and campaign effectiveness.