Market Research, Branding and Communication strategy
Horizon Multilingual Web Design Agency focuses on creating websites that cater to multiple languages and cultures. They assist clients across Australia and Europe, prompting Marketable Strategies to develop a branding approach that resonates in a global context. This strategy aims to attract business owners from diverse cultural backgrounds, ensuring a tailored message reaches each visitor to the Horizon website. As Horizon aims to enter the French and Swiss markets, Marketable Strategies crafted a content plan tailored for the European audience in French, alongside a complementary strategy for the Australian market that also appeals to business owners in Europe and the UK. The primary challenge for Horizon was to establish a branding and communication plan that effectively addresses the markets in Europe, the UK, and Australia. In response, Marketable Strategies created a multicultural branding strategy along with two communication plans: one for the Australian, UK, and European markets in English, and another in French targeting the French, Swiss, and European audiences, as French is the second most taught language in Europe after English.