MarGen
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Overview
$5,000+
Min Project Size
2 - 9
Employees
2022
Year Founded
ABOUT MARGEN
Making AI cite and recommend your brand
MarGen is an agency focused on enhancing business visibility in the emerging landscape of AI-driven search. As conventional search progresses into AI-enhanced platforms, including Google AI Overviews, ChatGPT, and Perplexity, it’s crucial for your brand to be present where key decisions are made. We excel in three areas: Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Search Engine Optimization (SEO). By integrating these approaches into a cohesive strategy, we ensure your business stands out on all platforms utilizing AI for search. Whether your goal is to excel in AI-generated responses, feature prominently in conversational search results, or maintain your Google rankings amid changing conditions, MarGen provides the infrastructure necessary for your company's success in the AI-driven landscape.
Languages Spoken
English
HIGHLIGHTS
$5,000+
Min Project Size
2 - 9
Employees
2022
Year Founded
Services
Focus
Industries
Clients
Services Provided
18% Search Engine Optimization (SEO)
7% Content Marketing Strategy
5% Demand Generation Marketing
4% Digital Strategy
10% AI Strategy & Roadmap Consulting
23% Generative AI
33% Go-to-Market Strategy
About the Team
OUR STORY
MarGen, a UK-based agency, specializes in Generative Engine Optimization (GEO), crafting the authority framework that ensures AI systems like ChatGPT and Google AI Overviews recognize and recommend your brand during buyer searches. Initially a B2B growth partner helping UK technology firms grow revenue through sales pipelines and outbound campaigns, MarGen observed a pivotal shift as AI-driven answers began dominating search results, rendering traditional pipelines ineffective. This inspired a complete transformation: researching AI brand evaluation methods, reverse-engineering recommendation signals, and developing the Synaptic Authority Engine to boost AI citation authority. Today, MarGen serves B2B SaaS, finance, legal, healthcare, and premium e-commerce clients eager to maintain visibility within generative AI platforms, underscoring their commitment to measurable AI-driven results.
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Locations
Headquarters
35 Vincent Road
Sheffield, England, United Kingdom S7 1BW