Marchio

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Overview

$25,000+

Min Project Size

2 - 9

Employees

2018

Year Founded

ABOUT MARCHIO

Make your mark

Marchio translates to "brand" in a literal sense, and you can verify that. However, we believe you’ll discover something more profound by collaborating with us. Marchio signifies a strong, engaging narrative. It represents a distinctive and impactful identity. It encompasses meaningful and valuable experiences. It involves actively listening, comprehending, and motivating. Ultimately, it is about creating and shaping brands that leave a lasting impression.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

2 - 9

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

30% Logo Design

About the Team

OUR STORY

Marchio, derived from the word 'brand,' specializes in shaping and communicating brand identities through defining, designing, and demonstrating unique brand narratives. Founded by industry veterans Chad Cipoletti, Dominick Ricci, and Lara Fischman, Marchio brings together decades of expertise. Chad, with over 25 years in brand storytelling, has successfully led strategies for companies like Adeia and Shutterstock. Dominick emphasizes a comprehensive design approach, crafting visual identities for clients such as Google and TruConnect. Lara excels in client relations and operational management, ensuring seamless project delivery for clients including Constant Contact and East West Bank. Together, they combine strategic insight, creative vision, and operational excellence to build compelling, cohesive brand experiences.

Portfolio

The LA Local

Los Angeles is a dynamic blend of ideas represented through its various neighborhoods, each with their own unique identity, issues, and narratives that resonate throughout the city. There was a need for a bold new perspective on local journalism that mirrors this complexity. We envisioned an innovative network of newsrooms that amplify the voices and visibility of different communities while sharing resources to cover the city comprehensively. This network aims to bridge reporting gaps, rebuild trust, and maintain journalism that caters to all of LA. We created the brand strategy, name, and visual identity for The LA Local, which reflects the organization’s commitment to journalism that enhances both local communities and the broader Los Angeles area. The unique colors in the logo represent the vibrancy and cultural richness of LA neighborhoods, while the modern, bold typography indicates a commitment to innovative journalism. The LA Local engages with communities by providing news that addresses local concerns, reliable information that influences daily life, and independent reporting that holds leaders accountable. The LA Local amplifies the voices of those who make your community central to the narrative, ensuring you stay connected to important issues, the heartbeat of your neighborhood, and the shared future of LA. This is local journalism that prioritizes your interests, strengthens your community, and honors our Los Angeles.

Rideback RISE

RISE emerged from the Rideback philosophy of giving back and uplifting others. This unique platform for mid-career POC creators started with a founding group of 15 and attracted a wider network of talented individuals and supporters who align with their mission. To maintain growth, they required a distinct identity. We assisted them in creating a brand that reflects their creative spirit and forward momentum. Rideback RISE serves as an accelerator for talent, community, opportunity, and change, driving POC creators forward with an emphasis on producing commercial film and television projects that promote racial equity both behind the scenes and throughout the industry. A fresh new logo and brand identity represent the idea of acceleration and underscore the rising movement within the industry. When one rises, we all rise together.

Adeia

The merger between Xperi and Tivo united two powerhouses in intellectual property, both known for successfully launching valuable technologies at scale. Their key innovations influence how millions engage with entertainment and improve billions of devices in a more connected world. To help them seize future opportunities, we created a new name and identity for their IP management and licensing division that honors creativity. Adeia transforms ideas into innovations. Their team combines essential components required to evolve ideas into inventions that create markets. They convert ideas into technologies that foresee future trends. They transform ideas into products that enhance the way we live, work, and play. As a worldwide leader in IP development and management, Adeia pushes ideas further than they could achieve independently.

13 more projects