Marcel Digital

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2003

Year Founded

ABOUT MARCEL DIGITAL

Powering Your End-to-End B2B Digital Sales Cycle

Marcel Digital is a leading B2B digital marketing and web development agency designed to foster measurable growth, provide deeper insights, and create transformative digital experiences for B2B companies. As a comprehensive partner, we integrate performance marketing, advanced analytics, and enterprise web development while maintaining a strong emphasis on business outcomes. Our cohesive strategy links planning with execution, enabling B2B brands to boost lead generation, enhance conversion processes, and grow revenue through data-driven decision-making. With more than twenty years of experience advising global B2B leaders, Marcel Digital offers senior-level expertise in SEO, paid media, conversion rate optimization, user experience, analytics, and website development. We hold the status of Google Premier Partner, the highest recognition within the Google Partners Program, placing us in the top 3% of all partners. Additionally, we are an Umbraco Certified Platinum Partner—the highest level obtainable for Umbraco Partners—and a HubSpot Solutions Partner.

Tech Stack

ASPASP.NET.NETJavaScriptSQL

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2003

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Custom Web Application Development

25% Search Engine Optimization (SEO)

18% Pay Per Click

7% Digital Strategy

About the Team

OUR STORY

Our Journey Since 2003, Marcel Digital has operated as an in-house team in Chicago, specializing in SEO, paid media, conversion rate optimization, web development, and Google Analytics. Established to change the agency landscape, we emphasize values such as authenticity, integrity, accountability, and curiosity. Our team of integrated specialists provides data-driven digital strategies, facilitates measurable growth, fosters long-term partnerships with clients, and contributes our skills and time to local nonprofits.

TEAM PHOTOS

Portfolio

Paylocity Web Development Case Study

Unknown

Paylocity, a leading provider of cloud-based payroll and human capital management solutions, sought to create a new website to highlight their rebranding and address persistent usability challenges. To accomplish this, we initiated a thorough research phase and a detailed web development process driven by data. This initiative also encompassed a full SEO migration and the transition of Google Analytics for the new site.

WAV Web Development Case Study

Unknown

WAV is the leading distributor of wireless equipment for WISPs and ISPs. They sought to create a new website to better highlight their brands, products, case studies, and overall value, while incorporating new eCommerce features. The old website was challenging to navigate and lacked options for customers to purchase products. The new site needed to be designed with user experience best practices in mind for both the customer-facing interface and the back-end editing capabilities. Ensuring that users could find the products and solutions they sought with the fewest clicks possible was a crucial goal for the new site. Additionally, it was important to create a streamlined and sophisticated checkout process. A significant aspect of the website redevelopment was integrating with WAV’s NetSuite system to manage products, pricing, and inventory directly from the CMS for operations in the US and Canada. Through an extensive discovery process and close collaboration with the WAV team, Marcel Digital successfully delivered a website that effectively showcases WAV's impressive product range, case studies, and brand identity.

Pipeline Health Web Development Case Study

Unknown

Each of Pipeline Health's seven hospitals operated their individual websites, each featuring distinct layouts, content management systems, and update procedures. As a result, the user experience was inconsistent and challenging. Our team was assigned the task of overhauling this ecosystem to unify all locations under a single brand and enhance the user experience. This initiative aims to improve access to information and resources for both current and potential patients, facilitating quicker access to care.

7 more projects