Appit Interaction App Icon & Logo Design
Here is the new logo and app icon design for "Appit Interaction." The Appit team approached us to create a logo that would also serve as an app icon. After discussing their requirements and having several calls, we concluded that the logo should be simple, with icons adhering to the design standards for both iOS and Android.
About Appit
The Appit CRB Checker allows users to access their Credit Reference Bureau (CRB) report, which indicates whether they have positive or negative listings by lenders such as banks, micro-finance institutions, SACCOs, or mobile lenders. For a small fee, the app provides a comprehensive overview of users' credit and loan histories, displaying the balance for each loan, as well as information on performing loans (positive listings) and non-performing loans (negative listings) as reported by lenders.
Project Voice
Our branding should convey a sense of confidence in the services offered while maintaining a tone that is both fun and serious. It’s important to reflect the values of confidentiality and freedom, as this service is similar to a banking service.
Success Criteria
Customers should be able to easily discover the app and its services, as well as refer friends to Appit.
Tasks Completed
- Logo design
- Brand guidelines
- Letterhead design
- iOS and Android app icon design