Major Tom

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Overview

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2000

Year Founded

ABOUT MAJOR TOM

Find clarity in chaos.

A brand as impressive as yours deserves top-notch marketing. At Major Tom, we focus on delivering results that enhance your ROI and ROAS through integrated planning and performance. By working with us, you'll benefit from both strategic innovation and exceptional tactical execution. This is why renowned brands like PepsiCo, SAP, DoorDash, and Criteo choose to collaborate with us. Our Major Tom team consists of some of the most talented individuals from various areas of expertise, carefully selected to meet the specific needs of your organization. We make it a priority to understand your brand thoroughly, allowing us to drive innovation on your behalf and fostering long-term partnerships. We offer a comprehensive range of services in strategy, marketing, development, and creative, with teams available in New York, San Francisco, Vancouver, Toronto, and remotely, ensuring there's a Major Tom team ready to support you.

Tech Stack

VueJSAngularJavaScriptPHPAJAXSQLXML

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided+15 Services

6% Search Engine Optimization (SEO)

2% Mobile & App Marketing

7% Digital Strategy

4% Performance Marketing

1% Ecommerce Marketing

1% Amazon Advertising Management

3% Ad Creative Strategy & Production

3% Media Planning & Budget Allocation

About the Team

OUR STORY

At Major Tom, we prioritize strategic partnership over mere capabilities, functioning as an extension of your team with expertise rooted in clarity and shared ownership. Unlike typical agencies that focus on activity, we deliver certainty by streamlining efforts around what truly matters, establishing clear milestones and accountability to keep projects aligned and adaptable. We integrate strategy, creative, web, and media disciplines into one cohesive team, avoiding siloed approaches to foster momentum rather than just output. Tailoring our engagements to your specific outcomes and internal realities, we stay current on industry changes including platforms, privacy, and AI, providing practical insights rather than repetitive tactics. Our people-first culture attracts top talent committed to transparent communication, steady progress, and outcomes-driven collaboration, ensuring long-term

Portfolio

3 sites in 4 months for world-class wineries

Mark Anthony Group

Introducing Mark Anthony Group, a family-run trailblazer in winemaking based in BC’s Okanagan Valley since 1972. This company is recognized for its well-known brands, including White Claw Hard Seltzer, Mission Hill, and Cedar Creek. Their global portfolio features Artisan Wine Shop (which offers small-batch, organic BC wines), Red Barn Winery (home to Jagged Rock Vineyard), and Liquidity Wines located in Okanagan Falls. **The Challenge** With a contract expiration approaching, Mark Anthony Group faced a tight timeline of just four months to transfer the websites of three wine brands—Artisan Wine Shop, Red Barn Winery, and Liquidity Wines— from Wine Direct to Commerce7. Given the constraints of time and budget, an efficient strategy was essential to create polished, sophisticated websites that reflected the premium branding of the wineries. **Our Approach** We employed the successful processes used in previous Mark Anthony Group projects to simultaneously design, develop, and migrate the three brands. To adhere to the stringent deadline, we pinpointed common elements across the sites to streamline development while maintaining each winery's distinct character. Our "Lift and Shift" approach facilitated phased, ongoing work. By reviewing the existing websites, we identified similarities and differences, then developed wireframes for essential components to create a solid foundation. We designed a reusable winery theme to speed up the development process while accommodating unique design systems for each brand. This theme went beyond simply changing colors or fonts; it empowered the design team to create personalized, specialized experiences for each winery. Although the sites shared a backend, they maintained visual uniqueness, reflecting the individuality of their respective brands.

Better access and dual paths raised web leads 611%

IPEX

**About IPEX** IPEX companies lead the industry in thermoplastic piping systems, creating the largest, most recognized, and diverse selection of integrated piping products for municipalities, industrial, commercial, and residential uses. **The Challenge** IPEX approached us with a website that lacked accessibility, had an unclear user journey, and inconsistent branding and design. They required localized content for various regions, a better understanding of their customers, and improved integration with other touchpoints. **Our Approach** We crafted two distinct user journeys to assist visitors in locating the products they needed based on their familiarity with IPEX offerings. One journey featured a restructured navigation combined with an e-commerce-style product finder for experienced users who knew their requirements. The other provided a visually driven experience for less experienced users to explore products and applications through a series of 3D, industry-specific diagrams. Additionally, we enhanced web accessibility, clarified the user journey, and ensured uniform branding and design throughout the site. **The Results** Customized user journeys facilitated easy navigation for both experts and novices, resulting in significant boosts in engagement and conversions: a 611% increase in submissions of the Contact Us form, a 152% rise in email subscriptions, and a 39% improvement in average time spent on page.

10X new qualified leads thanks to a new website

Layfield Group

### About Layfield Layfield operates through two primary business sectors: Geosynthetics, which produces, distributes, and installs a diverse array of construction materials throughout North America, and Flexible Films, which offers advanced packaging solutions for the food, pet, and medical sectors. ### The Challenge Over a decade, the Layfield website had developed organically but had become difficult to navigate. Customers and potential clients found it challenging to locate the information they needed. Additionally, the outdated website did not accurately convey Layfield’s status as a leading and innovative firm within its industry. ### The Solution Major Tom engaged deeply with Layfield's extensive customer base, collaborated with the Layfield product team, and performed thorough competitor analysis to pinpoint the audience's needs and identify areas of concern. We then created tailored user journeys to accommodate the diverse requirements of their various personas. The resulting website exemplifies the cutting-edge products that Layfield provides and features a scalable and adaptable design system that ensures a unique, unified, and coherent aesthetic across both business sectors. The new site is already proving effective in attracting high-quality traffic and potential new clients. ### The Results The revamped Layfield website has been successfully generating higher-quality traffic and leads, as evidenced by:

24 more projects