Back to Health
Back to Health is an osteopathic clinic located in Southwater, Horsham, specializing in the treatment of back pain, neck pain, and various musculoskeletal issues. We developed a new website for the Back to Health Clinic using the Concrete5 CMS, allowing the client to easily update their pages and content. The site is fully responsive, ensuring it functions well on mobile phones, tablets, and desktop computers. The fresh design utilizes screen space efficiently and presents a clean, inviting, and professional appearance, perfect for a healthcare business. To foster trust with potential clients, we included a dedicated page for client reviews, along with a reviews block placed throughout the site that links to this page. All reviews are sourced from Google, assuring visitors of their authenticity. One significant area for improvement was the site's on-page SEO, so we optimized page names and URLs and ensured their NAP (Name, Address, Phone number) aligns with their Google My Business listing to boost local SEO, which has already led to an increase in inquiries. We also redirected all old URLs to the new pages and set up Google Analytics and Search Console to monitor site traffic and maintain oversight of the website's technical performance.