Madcraft

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT MADCRAFT

Driving Digital Revenue for Ambitious Companies

We are a creative digital agency that specializes in branding, web design and development, performance marketing campaigns, and business growth. Our mission is to assist brands in evolving, expanding, and establishing connections for measurable outcomes.

Tech Stack

React NativeFlutterReactSQLC#JavaScript

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

5% Mobile App Development (iOS & Android)

8% E-Commerce Development

13% Custom Web Application Development

15% Brand Identity Design

10% Graphic Design

12% Search Engine Optimization (SEO)

7% Email Marketing & Automation

5% Other Digital Marketing

Portfolio

Digital growth for world-class strength brand

Westside Barbell

Westside Barbell (WSBB), known for its top-tier powerlifters and numerous championships, aimed to enhance its online visibility and return on investment (ROI). Collaborating with Madcraft, WSBB focused on improving audience engagement and maximizing its advertising budget through a well-rounded digital marketing strategy. **The Challenge:** WSBB sought to increase brand awareness and ROI through a comprehensive digital marketing plan that included Email Marketing, Meta Ads, and Google Ads. The objective was to enhance both branded and non-branded customer acquisition while ensuring a cohesive omnichannel marketing approach. **How Madcraft Helped:** Madcraft developed a robust digital strategy that integrated Email Marketing, Meta Ads, and Google Ads into a seamless multichannel framework. - **Meta Ads:** Madcraft achieved an impressive 212% increase in Return on Ad Spend (ROAS) from Meta Ads within just a month, even while decreasing ad spending by 42%. This strategy not only safeguarded the budget but also delivered significant ROI improvements, demonstrating the effectiveness of a customized social media advertising strategy. - **Email Marketing:** The Klaviyo platform was optimized to enhance automated workflows, expand the database, and improve segmentation, resulting in a notable 45% year-over-year revenue increase in Q1 2023. - **Google Ads:** Following Madcraft’s approach, Google Ads became a key revenue-generating channel for WSBB, contributing to overall revenue growth and facilitating 802 new email signups. **The Outcome:** Madcraft’s strategic execution led to cost optimization, expanded WSBB’s online presence, and generated a significant number of email signups through Meta Ads, highlighting the success of the omnichannel strategy. **Conclusion:** With Madcraft’s support, WSBB transformed its digital marketing approach, further establishing its reputation as a worldwide leader in strength training. Equipped with a strengthened digital framework, WSBB engaged fitness enthusiasts across the globe.

Retail Brand & Website Development Project

Freshtoday

Madcraft began an impactful partnership with Fresh Today, focused on updating their branding while honoring their foundational values. Through thorough market research, interviews, and competitor evaluations, we developed a fresh and modern brand identity that connected with a younger audience. The lively yellow color, accentuated by soft grey tones and a leaf design, not only attracted the target demographic but also maintained the spirit of Fresh Today’s legacy. Furthermore, our team managed the creation of packaging and marketing materials to ensure a unified brand experience. Successfully, our skilled team built a WordPress website that highlighted the new brand identity and enhanced mobile user experience, ultimately increasing brand visibility and driving sales for Fresh Today.

B2B eCommerce Development Project

My Building Supplies

Bespoke eCommerce Development When given the chance, Madcraft took on the challenge of migrating MBS's current website to a new platform, enabling MyBuildingSupplies to effectively serve both their retail and trade needs. A major concern was to ensure that the switch to the new platform wouldn’t negatively affect the website’s organic search rankings. To meet MyBuildingSupplies' specific requirements, development work was needed to link their website with an in-store Epos system and to create a delivery matrix to calculate shipping costs based on defined logic rules. The result is a highly advanced and unique building supplies website, establishing a new benchmark in the industry.

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