Lyticore was created with the goal of digitally empowering businesses to thrive in the constantly evolving online marketplace. With a combined 30 years of experience in e-commerce, Ian and Craig launched an online retail venture in 2010, which they sold to private equity in 2017. Having invested millions in Google advertising and generating over £100 million in sales, they are well-equipped to offer guidance to any eCommerce business on their digital strategies. They have encountered all the challenges and obstacles that come with growing an e-commerce company. Starting without external funding, they had to achieve a strong return on ad spend to succeed. Our services are grounded in the real-world experience of creating, managing, and selling an e-commerce business while adhering to a "best in class" digital strategy.