After graduating from Syracuse University, Carrie Lyman moved to New York City and spent ten years immersed in-house, shaping the visual identities of high-profile fashion, beauty, and luxury brands. Transitioning to a freelance creative career, she has since crafted imaginative campaigns for notable clients such as David Yurman and led art direction for Saks Fifth Avenue photoshoots. Her expertise extends to pioneering UI/UX designs for L’Oréal’s DTC startup, Color&Co, and contributing as an art director and designer for CorePower Yoga, Coach, Marc Jacobs, and Bloomingdale’s. Beyond commercial work, Carrie expresses her creativity through abstract oil pastel art, blending professional discipline with personal artistry.