Lead Generation for an Online Media
Customer Overview: RI is Romania's leading platform for English news and features, attracting over 3.5 million unique visitors. Recognizing their strong track record with clients in the media sector, we approached RI to explore opportunities to enhance their business. Our instincts proved correct, as RI was positioned to draw in more companies interested in advertising on their platform.
Client Objectives: RI aimed to increase the number of sales calls with potential clients and to achieve a positive return on investment (ROI) by the end of their campaigns. Their target audience included media planning and buying agencies in Romania, as well as major European advertisers interested in the Romanian market.
Strategy and Implementation: After assessing RI's business model, we devised a detailed strategy that involved outreach via LinkedIn and email. Our objective was to schedule sales calls with targeted prospects, which necessitated precise targeting on both platforms. A crucial element of our campaign's success was continuous monitoring and optimization. After each campaign, we took time to analyze the results, quickly identifying any underperforming areas while amplifying efforts that yielded positive results. This data allowed us to refine our target audience, enhance our messaging, and delve deeper into the industry.
Results: On LinkedIn, connections remain available for future outreach, providing an opportunity to further expand RI's professional network. RI was so pleased with our results that they referred our services to another client, Nebenan.de. Over a span of four months, we generated 180 leads—139 from LinkedIn and 41 from email, resulting in 26 calls and an impressive ROI of 372%.