Generating leads and empowering patient journeys
Dr. Michel Gagner is a leading authority in the field of minimally invasive weight-loss surgery. At his Montreal clinic, Clinique Michel Gagner, his skilled team assists individuals struggling with severe chronic obesity. However, the clinic's website did not convey its expertise and professionalism effectively. It had poor performance, leading to dissatisfaction among potential and existing patients regarding their online experience. We developed a highly efficient, fully optimized, customizable, and modular website to boost organic traffic. This new site featured a structured page hierarchy and password-protected patient pages filled with updated information. Additionally, we created a customizable multilingual questionnaire for potential patients.
Our strategy included migrating from Statamic v2 to v3, utilizing new technologies like Alpine.js and TailwindCSS, and creating a custom solution for the questionnaire.
The outcomes were impressive:
- Over 200 unique pages and subpages were generated by the client without the need for a developer's assistance, thanks to the building blocks we implemented.
- The cost of website maintenance significantly decreased, and regular updates no longer disrupted the site.
- There was a 30% increase in lead generation, driven by the multilingual questionnaire, which featured a BMI calculator and served as an effective conversion tool. We incorporated conditional questions and custom field validations, with submissions directed to a third-party CRM.
- A remarkable 80% improvement in loading times was achieved by transitioning to Statamic v3 and replacing jQuery with more modern and lightweight libraries like Alpine.js.
- The website enjoyed a 99% uptime, attributed to Statamic's framework, Laravel, which is recognized as the most secure and well-maintained PHP framework available today, ensuring no downtime thus far.