SEO for UKRSHINA: +978% organic traffic
Project Overview: UkrShina is one of the largest online retailers in Ukraine specializing in car tires and wheels. The company offers a wide variety of products, collaborates with top global brands, and maintains consistent demand across various regions in the country. With its long-standing market presence and established logistics, the business has developed a loyal customer base but needed to enhance its search presence. The main challenge was to reinforce its dominance in organic search while increasing the percentage of targeted queries ranking in top positions, without jeopardizing its existing achievements, especially as each season significantly contributes to annual revenue.
Solution: The strategy adopted was one of "cautious strength." Rather than implementing drastic changes, we opted for gradual adjustments accompanied by continuous impact monitoring. The focus was primarily on internal optimization.
Results: Over a period of 23 months, UkrShyna experienced consistent and substantial growth. The percentage of queries in TOP-1 increased from 8% to 36%, and in TOP-3 from 22% to 62%. Visibility in TOP-10 rose to 87%. Organic traffic grew nearly tenfold, from 21,000 monthly visits to over 206,000, representing a 978% increase. In total, more than 22,000 keywords were worked on during the promotion, effectively capturing almost the entire market potential.
Conclusion: This case demonstrates that predictable and scalable growth is achievable even in competitive markets. Through precise technical adjustments, systematic semantic management, and disciplined visibility monitoring, UkrShina has established itself as a leading project in Ukraine's tire and rim industry. Currently, the site maintains stable search rankings, is prepared for each new season, and continues to drive traffic growth.