Engineered for growth. Precisely.
EVM is the leading manufacturer and converter of multi-person vehicles in Europe. They produce a wide range of options, from high-end luxury transport to durable and comfortable minibuses for public services, safe school vehicles, and groundbreaking accessible transport solutions. With a decade of growth under their belt, EVM has earned a reputation among dealers and customers for their quality, reliability, and innovative engineering. To align their brand with the excellence of their products and customer service, EVM enlisted Liven Creative. Our discovery phase involved an extensive review of their existing materials, a competitor analysis, visits to their factories, and discussions with the management team. This research provided the insights needed to create a comprehensive brand platform and positioning. After defining the strategy, we began developing a new visual identity and tone of voice to enhance the brand’s core principles. We crafted a central narrative and articulated EVM's brand values while creating a vocabulary that allows them to express their key strengths without redundancy. The new logo signifies precision, featuring custom typography that ensures the three letters in the wordmark align perfectly. The logo evokes smooth movement, reminiscent of reflections seen in a minibus window. Additionally, the symbol is integrated into the overall visual identity, serving as a frame for photos and inspiring the ‘precision frame’ graphic element. We provided comprehensive guidelines and a digital toolkit to equip EVM with everything needed for a successful brand launch, including vehicle branding, office stationery, presentations, and promotional materials. If you have a project in mind, reach out to us at 01483 331250 or email hello@livencreative.co.uk to get started. Visit livencreative.co.uk/work/evm/ for more details.