Launched a Clinic Brand and Generated 500 Leads
Client A is a medical center based in Russia, targeting patients seeking paid consultations with general practitioners and specialists.
**Challenge:** The task involved launching a new brand for the medical center.
**Results:** In the first year, we achieved 3,154 conversions from Google Ads, leading to an increase of 500 leads per month. We encountered difficulties in tracking conversions due to a change in the telephone service provider, but we managed to address this issue. We provided multiple suggestions for optimizing the landing pages, which the client implemented, resulting in a rise in conversions.
**Approach:** We initiated campaigns targeting general practitioners, specialists, and other clinic services using tCPA auto strategies that were dynamically adjusted to boost conversion rates. We resolved various conversion tracking issues, particularly when the client transitioned to a new telephone provider, which led to some conversions being excluded from the data. Additionally, the callback widget presented challenges. The client lacked suitable landing pages, making it hard for visitors to navigate and use the existing ones. We recommended creating missing landing pages for certain services and destinations, improving appointment forms on current pages, and introducing additional conversion forms.
We are still engaged in the project, implementing system recommendations, refining keyword strategies, including backing tracks where needed, and expanding into broader keywords for enhanced reach. As a result, brand awareness and conversions from brand campaigns are also on the rise.