Establishing a brand strategy involves comprehensive market research and formulating a unique selling proposition. This includes naming the brand and crafting slogans and mottos. The process also encompasses logo creation, ensuring the design is visually striking and representative of the brand's core identity. Additionally, it involves developing a visual style and brand concept, as well as establishing a cohesive corporate identity with consistent visual elements. This may also include rebranding and redesign efforts, along with consumer branding, product design, and packaging design. It extends to territory and country branding, corporate branding, and digital branding, which involves designing and developing digital assets. The scope includes print design and the creation of various printed materials, content generation, and marketing support through the development of advertising materials. Lastly, conducting a brand audit to evaluate and enhance or refresh the existing brand is also part of the process.